https://finance.yahoo.com/markets/stocks/articles/tim-cook-stepping-down-apple-204201320.html
A new direction for Apple?
A new direction for Apple?
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Tim Cook steps down as Apple CEO
- Thread starter madpistol
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Mad Maxx
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I still miss Jony's Apple product videos and his pronunciation of "alyoumineeyum."
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Didn’t we start calling him “Tim Apple”? Not sure if it was Trump or someone else who started that.
At least they are moving up their VP of Engineering to CEO and not some marketing guy or somebody from outside Apple.
Apple needs to do some cool hardware shit again, otherwise they risk becoming something generic and dull.
Which isn't bad, if that is what you are aiming for, but it certainly doesn't bring in the numbers investors expect from Apple.
Apple needs to do some cool hardware shit again, otherwise they risk becoming something generic and dull.
Which isn't bad, if that is what you are aiming for, but it certainly doesn't bring in the numbers investors expect from Apple.
Domingo
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Feels like whenever Apple commits to something, they force the other players to do a better job. They might not be first, but they offer polish...or at least the illusion of polish in some cases. Even if I've only owned a handful of Apple products over the years, I feel like my non-Apple devices have benefitted when Apple forced them to up their game. With the Jobs/Ive combo they were more aggressive and progressive. With Cook, it's been way more reactive. I'd like to see them getting that edge back.
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I'll wager a big chunk of retirement payday is based on the Apple valuation at the time he leaves and if all tech stocks are primed to get rocked by a bubble popping...
Surprised it's not an Indian
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tim cook is cooked 
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“Johny “Appleseed” Srouji Named Apple's Chief Hardware Officer
PRESS RELEASE by AleksandarK Today, 15:25 Discuss (0 Comments)Apple today announced that, effective immediately, Apple executive Johny Srouji will become chief hardware officer. Srouji, who most recently served as senior vice president of Hardware Technologies, will assume an expanded role leading Hardware Engineering, which John Ternus most recently oversaw, as well as the hardware technologies organization.
"Johny is one of the most talented people I have ever had the privilege to work with," said Apple CEO Tim Cook. "He has played a singular role in driving Apple's silicon strategy, and his influence has been felt deeply not just inside the company, but across the industry. He has always led his organization with remarkable deftness and judgment, and time and again, his team has delivered breakthrough innovations that have transformed our products. We are incredibly fortunate to have him as Apple's chief hardware officer."“
Twisted Kidney
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Looking at the clean-out, turnover, and movement of Tim's team it was clear this was in the works.
in the stay as a chair member, it is usually built so he need the transition (over the samne regular scheduled time period as if he never retired) to go well for the bonus to be full, should get public soon.
Apple, under Tim Cook, has the most advanced silicon development group in the world. Their Mx SoCs have been the most efficient chips in a consumer product for quite a while now. Their integrated GPUs are also super power efficient as well.
mullet
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Twisted Kidney
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The first I heard it was years ago from some YouTuber called Riley Murdock, completely by accident.
His team also built the extremely robust underpinnings of Apple's logistics that have seen them through a pandemic and are paying off in the RAMpocalypse.
DukenukemX
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Do not redeem jokes would never end.
I'm not sure what to make of this. He is 65 years old which is perfect time for retirement but on the other hand it could be a sign he's bailing before something bad happens. More importantly, what am I going to do with all my Tim Cook memes?
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There's nothing to suggest he's being pushed. Talk of a succession (with Ternus as a favorite) has been brewing for a long while. The product roadmap looks good. And when you announce a handover over four months away, with the outgoing CEO staying as an executive chairman, it's clear you're happy to have the old CEO around in some capacity.
I've followed enough CEO transitions to know when there's bad blood. It usually involves an abrupt departure, an interim CEO, and no clear place for the ex-CEO afterward. Look at Intel when it kicked out Pat Gelsinger, for example: it announced that he'd "retired" the day before the release, put in two interim CEOs, and installed an interim executive chair. It praised his career, but the obvious subtext was "you're responsible for the mess we're in. Out. Now."
COO+CEO career was 20+ years (and he ran a lot the company like a COO).
That Neo pricing is him and having Apple so well positionned in the supply crunch world has well, he made us a ton of money, like Buffet said Warren Buffett said 'Tim Cook Has Made Berkshire A Lot More Money Than I've Ever Made' and seem to again taken the best decision for shareholders with how he handle his retirement.
It was already the longest tenure CEO of apple history.
That Neo pricing is him and having Apple so well positionned in the supply crunch world has well, he made us a ton of money, like Buffet said Warren Buffett said 'Tim Cook Has Made Berkshire A Lot More Money Than I've Ever Made' and seem to again taken the best decision for shareholders with how he handle his retirement.
It was already the longest tenure CEO of apple history.
The MacBook Neo feels like a great combination of Cook's and Ternus' strengths. It takes advantage of Cook's mastery in component deals, and Ternus' willingness to both test boundaries and think about issues like repairability and durability. It's not only priced at $599 with a design that's well-built and relatively easy to fix... it might stay at $599 even as everyone else's prices go up.
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Supposedly he had a 15 year contract, it’s been 15 years. He’s opting not to renew it.
There was some interview he did recently where he basically says “I’ve spent too much time looking at screens, I want to spend some time outside now”
Guy has more money than God, and he has nothing to prove, and he doesn't want to die at his desk........like many of us will.
He's never been the great Innovator that Jobs was.....so he sort of shuns the spotlight. He does his job, but he isn't an attention seeker. He's been an amazing steward of that which came before him, and he's taken relatively risk-averse tacts....mostly because some folks, including me, don't really see how you can improve on the "Slate of Glass" concept for a personal communication device. I don't want that shit on my wrist, or as an implant or as glasses......and nobody needsa "another pocket device".....samsungs foldables are probably good for the people who want a giant phone or a tiny tablet but that's going to be "some, not all". Apple has been making amazing laptops but theyre the same as before.
Technological innovation at some point turns to technological improvement. Look at TV's......now that the rush to HIGHER RESOLUTION is effectively over (for now), nobody is buying new tv's unless their old ones break...and many times the crappy entry-level ones are good enough for 80% of the world...gamers flock to the higher tiered 10% ones and everyone else spends big (but, not really anymore) on OLED. Where does this go next? Nowhere. They'll bring back 3D nad try to force feed us 8K. Which nobody will care about until APPLE releases new synthetic eyeballs
ANd then I want Infravision first....but that's only going to be available on a subscription plan, probably.
He's never been the great Innovator that Jobs was.....so he sort of shuns the spotlight. He does his job, but he isn't an attention seeker. He's been an amazing steward of that which came before him, and he's taken relatively risk-averse tacts....mostly because some folks, including me, don't really see how you can improve on the "Slate of Glass" concept for a personal communication device. I don't want that shit on my wrist, or as an implant or as glasses......and nobody needsa "another pocket device".....samsungs foldables are probably good for the people who want a giant phone or a tiny tablet but that's going to be "some, not all". Apple has been making amazing laptops but theyre the same as before.
Technological innovation at some point turns to technological improvement. Look at TV's......now that the rush to HIGHER RESOLUTION is effectively over (for now), nobody is buying new tv's unless their old ones break...and many times the crappy entry-level ones are good enough for 80% of the world...gamers flock to the higher tiered 10% ones and everyone else spends big (but, not really anymore) on OLED. Where does this go next? Nowhere. They'll bring back 3D nad try to force feed us 8K. Which nobody will care about until APPLE releases new synthetic eyeballs
ANd then I want Infravision first....but that's only going to be available on a subscription plan, probably.Guy has more money than God, and he has nothing to prove, and he doesn't want to die at his desk........like many of us will.
He's never been the great Innovator that Jobs was.....so he sort of shuns the spotlight. He does his job, but he isn't an attention seeker. He's been an amazing steward of that which came before him, and he's taken relatively risk-averse tacts....mostly because some folks, including me, don't really see how you can improve on the "Slate of Glass" concept for a personal communication device. I don't want that shit on my wrist, or as an implant or as glasses......and nobody needsa "another pocket device".....samsungs foldables are probably good for the people who want a giant phone or a tiny tablet but that's going to be "some, not all". Apple has been making amazing laptops but theyre the same as before.
Technological innovation at some point turns to technological improvement. Look at TV's......now that the rush to HIGHER RESOLUTION is effectively over (for now), nobody is buying new tv's unless their old ones break...and many times the crappy entry-level ones are good enough for 80% of the world...gamers flock to the higher tiered 10% ones and everyone else spends big (but, not really anymore) on OLED. Where does this go next? Nowhere. They'll bring back 3D nad try to force feed us 8K. Which nobody will care about until APPLE releases new synthetic eyeballs
I wish you were right about that. Instead the solution the TV industry seems to have come up with is to push spyware everywhere.
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He seemed like a nice guy ... but oh my gosh was he boring to watch. I've enjoyed watching Ternus, but my favorite is Craig. I thought Craig would've been a fun successor. We'll see how this goes.
But at some point you are just making changes for the sake of making changes.
What more do most people reasonably want out of a phone or a tablet?
Honestly the MacBook NEO covers the biggest gap I’ve been hearing about for a while which was “I wish my iPad ran MacOS”.
The phone market is pretty saturated, Apple doesn’t even need to deliver the best phone anymore. Just a constant phone with a clean user experience, and relatively few down stream hassles. Hell I wouldn’t be surprised if Apple starts putting out “budget” models with the next iPhone because the market is catching on that shits expensive and people are broke.
Federighi (aka Hair Force One) is great, but I suspect Apple chose Ternus because he's a "product guy" with both vision and a deep knowledge of what makes Apple's businesses tick. He's reportedly more decisive than Cook, and more likely to choose good bets. So you may see more innovation in core or adjacent categories, but you might not see gambles like the Vision Pro or that cancelled car project.
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Ternus opposed the Vision Pro, so that's already a good sign. Tim Cook is a logistics guy and Steve Jobs picked him himself ... and he has been VERY good at that, but the focus needs to really go back to products. I think Tim stepping down and Apple focusing on making this year's macOS release mainly a performance optimization and bug release like Snow Leopard is probably aligned with what's happening internally at Apple at the moment. But this is just conjecture.
I have some very choice words over iOS26….
Having Apple spend the next year on performance optimizations and bug fixes would impress me a hell of a lot more than a new AI filter for my camera would.
Ur_Mom
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I've always heard the comparison between Apple and Toyota. They aren't super innovative but they do refine and polish things to where they release them in a very stable and reliable version. Boring but rock solid. Which is fine to do at some times, that's what a lot of people want. I do miss the more aggressive and innovative things, though. When they do hit those strides of innovation, they tend to be really damn good. But, they haven't had anything exciting lately that just blew your socks off. Most of their stuff is really damn nice if you have the use case for it, but they aren't having those unveiling of something new that just rocks the industry and gets other companies coming up with things to compete with it.
Hoping they can do it. Not really an Apple guy, but they did shake things up from time to time.
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I"ll take boring and rock solid over literally everything going on at Microsoft with Windows.
I'm sure Apple can do it.We won't know for sure what's going on behind closed doors, but this sounds on the mark.
And folks forget that there's a certain brilliance needed to handle operations and logistics on this level. Tim Cook made sure Apple could scale from a $350 billion company to a $4 trillion one, with a wider product mix and services, without running into constant trouble.
Now, Apple is likely to remain a steady ship — Ternus can focus on strategy without worrying much about supply chain deals.
Apple do feel stuck at making different sized and shaped iPhone on the hardware side of things, but the "services" side as been a big part of what they did under Cook.
As they become delivery device for Apple service more and more, they start to matter a bit less, that the hardware look stagnant.
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That's more of an industry trend than a special achievement. Many others did better, Microsoft included.
At least he won't have to kiss Trump's ass anymore.
he's staying on as a special advisor...as Executive Chairman, Cook will focus on high-level strategy, stakeholder engagement and supporting the transition...so it looks like he will still be the main guy dealing with all the political aspects
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