Intel Clear Designed to Optimize Communications

[HardOCP News]

A first in its 45-year history, Intel has created a proprietary, global font to be used across all communications. Called Intel Clear, the font is exclusive to the company and is the new, official Intel typeface going forward. The font represents Intel’s continued commitment to leading innovation in all areas of technology. With the average person spending 9 hours a day reading from a screen, Intel Clear has been designed to provide optimal communication online as well as outperform other fonts across any medium.

 

[DKS]

You can find the font here: http://www.fontsquirrel.com/fonts/clear-sans

 

[Uvaman]

not a joke?

 

[AFD]

You can find the font here: http://www.fontsquirrel.com/fonts/clear-sans

Not the same font as Intel's (missing the radius on the 'n', the terminal on the 'l' and the square tittle on the 'i')..

https://twitter.com/StephatIntel/status/451753051561275392/photo/1

 

[DKS]

Not the same font as Intel's (missing the radius on the 'n', the terminal on the 'l' and the square tittle on the 'i')..

Created by Intel and called "Clear".

 

[Semantics]

not a joke?

fonts are serious business.

 

[AFD]

Created by Intel and called "Clear".

The old Intel Clear font is visibly different than the new Intel Clear font, and created by different designers..

Clear Sans was designed by Daniel Ratighan at Monotype under the direction of the User Experience team at Intel’s Open Source Technology Center.

https://01.org/clear-sans (original Nov '13 open-source Clear)

It has been designed by Red Peak Branding, which has worked with font house Dalton Maag to create Intel Clear, an ownable brand font for Intel to use across all of its communications.

http://www.designweek.co.uk/news/intel-invigorates-brand-with-proprietary-font/3038219.article (new Apr '14 proprietary Clear)

Why Intel commissioned two very similar, yet obviously different fonts under the same name by two different designers within a few months time is beyond me. One for end-users and one for branding?

Anyway, just noticed the new font being used at Intel.com and it is exactly like the one used in yesterday's press releases ("Intel Clear W v1.002" found via page source, via CSS). Enjoy..

http://intel.com/etc/designs/intel/us/en/Fonts/intel-clear-latin.ttf
http://intel.com/etc/designs/intel/us/en/Fonts/intel-clear-latin-bold.ttf
http://intel.com/etc/designs/intel/us/en/Fonts/intel-clear-latin-italic.ttf
http://intel.com/etc/designs/intel/us/en/Fonts/intel-clear-latin-lite.ttf
http://intel.com/etc/designs/intel/us/en/Fonts/intel-clear-latin-lite-italic.ttf

fonts are serious business.

Serious binness