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Nvidia, AMD, will significantly increase GPU value from next month

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pandora's box

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https://www.newsis.com/view/NISX20251229_0003458273

Nvidia and AMD in the U.S. are expected to raise the price of graphics processing units (GPUs) from January next year. The cost burden due to the high memory price is considered as the key background to the GPU price increase.

The two companies will not only increase the price once, but will enter into a phased price adjustment in the coming months. This can increase the price not only of consumer GPUs, but also expensive GPUs used in artificial intelligence (AI) data centers and servers at the same time.



According to the industry, AMD will increase some GPU prices from January next year, and Nvidia will increase some GPU prices from February next year.

The price increase will be made first, with some consumer GPUs, such as Nvidia's GeForce RTX 50 series and AMD's Radeon RX 9000 series. The initial release price of Nvidia’s flagship product, the RTX 5090, was $1999, and is expected to soar to $5000 next year.

Both companies are expected to continue to raise GPU prices every month. Not only consumer GPUs, but also GPUs for AI data centers and servers are likely to expand the scope of price increases to a full product line.



The move by these big tech companies to increase the price of GPUs is due to the rapid increase in the proportion of memory in the GPU cost structure. The price of memory for GPUs has skyrocketed this year, and big techs will not be able to maintain their existing GPU prices.

"The average share of memory in the manufacturing cost of all GPUs has recently exceeded 80 percent," an industry insider said.
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Meanwhile, GTX 1060 owners.
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I would be wary of taking exact price jump numbers at face value, but this could seriously damage the gaming market (and many pro markets, for that matter).

If all but the lowest-end GPUs become unaffordable, you aren't going to see many high-end gaming PCs available. Even wealthy buyers will probably turn pale at the thought of buying a 5090 that costs as much as a used car. Laptop GPUs may be safer, but even then...

Something has to give here. Either the companies devote more resources to everyday memory or the industry skews heavily toward data centers and supercomputers. I can't see mainstream computers suddenly adopting HBM or other specialized forms of RAM, and that likely includes unified memory CPUs like Apple's M-series.
 
I recently grabbed a 3rd RTX 6000 pro blackwell since i was afraid of this. I am thinking of grabbing a 4th. Being. stuck without them for a year would be a big problem at work.
 
freeagentt said:
Once current hardware becomes outdated and we are forced to the cloud for games, that is when I am out.
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1) you could always buy cloud/server hardware, new if you're a baller like some on this forum, decommissioned if a 'normie'

2) companies (even if just select ones) will always have on prem computers/workstations for security/IP/latency/performance reasons themselves, and have the money to have this made for them, so see #1 for these too

3) even with all the above, you will still have lesser performing/binned hardware that will be sold to a lower tier/price bracket because it can't meet the needs of the above - so off to consumers still, then

I know everyone saw it in a Gamers Nexus video so it's all anyone is gonna repeat everywhere now, but local compute isn't going anywhere.
 
No F'ing way it hits $5000 for the RTX 5090. I could see hit $3-3.5K realistically though. Especially if we haven't seen the full extent of the RAM shortage jacking up prices yet.
 
Never say never. I mean, back in 2020 before the pandemic silly season, people would have said there was no way that a crusty old Radeon VII would sell for $2k, or that a 3090 could fetch $3k. High-end GPUs are a pretty inelastic market, and you don’t need supply to shrink that much before it all goes to people who are willing to pay booku dollars because they need the GPUs to make even more money (or think they do), or because they can easily afford the hobby and it’s still cheaper than another Porsche. 5090’s were going for over $3k during the post-launch scarcity earlier this year, so I wouldn’t be that surprised if prices touch $5k during the coming drought.
 
NovaCloud said:
No F'ing way it hits $5000 for the RTX 5090. I could see hit $3-3.5K realistically though. Especially if we haven't seen the full extent of the RAM shortage jacking up prices yet.
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Maybe $5K when the scalpers take over the market.
 
NovaCloud said:
No F'ing way it hits $5000 for the RTX 5090. I could see hit $3-3.5K realistically though. Especially if we haven't seen the full extent of the RAM shortage jacking up prices yet.
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Well there's no 6090 in 26 so. This has a high chance of happening imo. I see some 5090's for about 3k or so now. at newegg, b&h photo.
 
This is now basically doomerforum.com. Not without reason, because I don't remember the PC building space ever being so bleak, not even in the pandemic era.
 
Markus Guitarus said:
This is now basically doomerforum.com. Not without reason, because I don't remember the PC building space ever being so bleak, not even in the pandemic era.
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This could just be the new normal. Crypto effect, AI effect - secondary effects of the root cause - GPU computing is a new/better way (for things) to compute (been going on since ~2008 and kicked into high gear in 2012-2016-2022 - things take time), gonna happen more and more as they do/develop more things with it and you see HW rushes/crisis. And as that kicks up to even the geopolitical/global level as with AI effect, as with COVID effect, as with even crypto effect, gonna happen more and more and more.
 
Aurelius said:
I would be wary of taking exact price jump numbers at face value, but this could seriously damage the gaming market (and many pro markets, for that matter).
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Unlikely to damage the gaming market. If anything this might be a bit of relief for some gamers. The PS6 has been delayed and this is a good thing as a lot of people don't feel like much proper utilization of the PS5 with current games. This also means that game developers will now have to consider optimizating their games better.
If all but the lowest-end GPUs become unaffordable, you aren't going to see many high-end gaming PCs available. Even wealthy buyers will probably turn pale at the thought of buying a 5090 that costs as much as a used car. Laptop GPUs may be safer, but even then...
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High-end PC gamers won't care much. For some it might mean going from a RTX 5090 to 5080. For everyone else that's broke it just means more focus on the used market. Keep in mind high-end PC gamers don't account for much on Steam anyway.
Something has to give here. Either the companies devote more resources to everyday memory or the industry skews heavily toward data centers and supercomputers.
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Consumers are not willing to jump onto another monthly fee to play games. Look at what happened to Xbox GamePass when they increased prices. Not only people jumped Xbox ship, but people went and bought PS5's. The likely thing to occur is that nobody buys new hardware. PS4 still gets games but Sony is said to cut off some services in spring 2026.
old pc.jpg
I can't see mainstream computers suddenly adopting HBM or other specialized forms of RAM, and that likely includes unified memory CPUs like Apple's M-series.
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My F9 Fury and Vega 56 takes offense to this.
freeagentt said:
Once current hardware becomes outdated and we are forced to the cloud for games, that is when I am out.

I will own nothing and be happy.
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There are people who are still using hardware from the 90's to play games. It's games from the 90's but it shows how resilience people are. Wishful thinking by investors when it comes to the future of cloud gaming. That and people who don't understand the fundamental principals of computing.
 
in the future GPU's won't be sold with video outputs. Instead they will be headless GPU's and gamers will be forced to setup their own self-hosted game streaming setups using decommissioned cloud GPU's.
 
rinaldo00 said:
I claim no 5090 will ever cost $5000 US dollars. I feel bad for your prices but that is not what I am talking about.
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Well, I believe it will come, AMD has announced price increases for its CPUs. Others will continue to copy that.
Everything is already very expensive now anyway. What will the prices be when the new generations of GPUs and CPUs come out, and they will come out for sure.It would be good if the old generations remained on sale at reduced prices, but that is not happening. Nvidia quietly kills the old generation as if it never existed.
 
kram182 said:
C'mon you know that's not gonna happen. Especially so long as (western at least) game studios keep hiring H1B and 2 week bootcamp DEI hires.
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It has to happen. The console market is distilled to the PS5 and just the PS5, with people also having Switch's. Steam's Hardware Survey show's 4060's both for desktop and laptops, 3060's, 3050's, and GTX 1650. You can make games that require Ray-Tracing, or you could make it an option. Doom Dark Ages flopped in part because it required Ray-Tracing hardware. It also doesn't help that the game is $70 and people felt it was worse than Doom Eternal. You optimize or no game sales.
rinaldo00 said:
I claim no 5090 will ever cost $5000 US dollars. I feel bad for your prices but that is not what I am talking about.
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Europeans don't gotta deal with Trump.
 
DukenukemX said:
It has to happen. The console market is distilled to the PS5 and just the PS5, with people also having Switch's. Steam's Hardware Survey show's 4060's both for desktop and laptops, 3060's, 3050's, and GTX 1650. You can make games that require Ray-Tracing, or you could make it an option. Doom Dark Ages flopped in part because it required Ray-Tracing hardware. It also doesn't help that the game is $70 and people felt it was worse than Doom Eternal. You optimize or no game sales.
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Games are released for PS4 still today for specs below all that and still PC gaming optimization is like it is today. Even for the PS5/Switch 2 consoles games release performing like crap.
 
Countless people happily bought 5090s for 3+ grand for months after launch, well over 50% MSRP and they still couldn't stock them for months. These buyers basically told Nvidia to increase the MSRP, so I don't see the big deal with them asking 5k at that point. I would if I were Nvidia at least, esp now with the inflated memory prices killing their margins at current MSRPs. The bigger issue is that this will affect the cheaper cards as well, which of course no one buying these flagship cards considers or cares about.

Many enthusiasts are financial masochists that seem to get increased dopamine hits correlative with how much they overpay for their hardware. So it's a win-win for both Nvidia and their customers.
 
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DooKey said:
LOL. The 5090 isn't going to be $5000. I could see $2500-2700.

NV isn't that stupid. They'll quit selling/building 5090's before they dare put a price tag like that on them.
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I bought my slightly used 3090 (with a water block) on [H] for - I think $2600 during "the troubles"

I don't exactly need a new GPU but with the uncertainty, I'm leaning toward an upgrade in case things dry up.
Was hoping to wait for the 6090 but I think a 5090 would be plenty for 5 years or so - as long as it doesn't catch fire.
 
What happened to Nvidia's master plan to ship GPU boards to AIBs without RAM on them?
 
kram182 said:
Games are released for PS4 still today for specs below all that and still PC gaming optimization is like it is today. Even for the PS5/Switch 2 consoles games release performing like crap.
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Games made for PS4 are really amazing for what the hardware is like. So I think PS4 games are very well optimized for such weak hardware. Same goes for Switch, though there's only so much you can get out of that hardware. PS5 and Switch 2 is rather new and also untapped in terms of potential. Especially the PS5 which I feel has a lot more to give. If games perform like crap then it's because the developers feel like they have no reason to make the experience any better. At some point they'll try to make graphics better looking because that's the jiggly keys they think will attract buyers to their games.
tenor.gif

westrock2000 said:
This is in Canada bucks or something???
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At this rate, it might as well be.
sfsuphysics said:
that worked out so well for EVGA
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But EVGA leaving the market worked out well for consumers. EVGA RMA is total trash.

View: https://youtu.be/HOKRMKT0aKQ?si=bKJhQspB6L3WFqV4
 
DukenukemX said:
Games made for PS4 are really amazing for what the hardware is like. So I think PS4 games are very well optimized for such weak hardware. Same goes for Switch, though there's only so much you can get out of that hardware. PS5 and Switch 2 is rather new and also untapped in terms of potential. Especially the PS5 which I feel has a lot more to give. If games perform like crap then it's because the developers feel like they have no reason to make the experience any better. At some point they'll try to make graphics better looking because that's the jiggly keys they think will attract buyers to their games.
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It would serve their own self interest to optimize to be able to then stuff in more graphical features/dangly keys if they could. They can't optimize because they're not good enough because they're a bunch of H1B and 2 week bootcamp DEI hires to cut costs and meet BlackRock diversity quotas (that totally just also ended this year, BlackRock publicly tells us 😉).

Things get shipped in a state of 'technically working', not even always 'working well enough', and pray for the best. Look at Cyberpunk famously.

We're far from the days of an 'Chris Sawyer writing Roller Coaster Tycoon in Assembly' for many reasons.

DukenukemX said:
But EVGA leaving the market worked out well for consumers. EVGA RMA is total trash.

View: https://youtu.be/HOKRMKT0aKQ?si=bKJhQspB6L3WFqV4
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They used to be good but absolutely did turn to shit. One time they sent me an RMA replacement that was also broken, then sent a NIB upgrade. Another time they sent me back my same exact broken GPU (serial and everything) as a supposed ' different RMA replacement', twice in a row, before finally sending me another NIB upgrade card.

I always came out ahead in the end with a NIB card if you stuck with it so stayed with them, but it was always a PITA to deal with them for a good while before the end.
 
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kram182 said:
We're far from the days of an 'Chris Sawyer writing Roller Coaster Tycoon in Assembly' for many reasons.
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Latest Battlefield is doing a giant amount of things per 1/100 of seconds, the amounts of talents and effort in optimization in the gaming industry is giant.

Lot of game run perfectly fine on XboxS and Switch 1, yet people act as if studios can't optimize....
 
LukeTbk said:
Latest Battlefield is doing a giant amount of things per 1/100 of seconds, the amounts of talents and effort in optimization in the gaming industry is giant.
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And there's Borderlands 4 or Monster Hunter Wilds or Oblivion Remastered, etc people have various issues with this year or year after year - a lot of times using a premade third party engine with many technical features baked in - as another cost cutting measure vs in house engines and also reduces 'needed know-how' technical capability, also compounding the problem of any baked in technical problems of the inherited engine, but then they don't even optimize the premade engine back to as well as it was 'given to them' so to speak either. There's 100% a talent problem in the industry ATM for many 'business reasons'.

Optimization is literally a meme at this point it's that widespread are we really gonna pretend we don't see this giant elephant in the middle of the room even though everyone talks about it and looks at it and points at it?
 
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I bought a 9070 xt, hoping it would get me back into newer games. BF6 is good, but it isn't like BF 2142 or BC2. Its just formulaic. BF 2142 had mechanics that no other BF had. Mechs, titans, jump pods, etc... BC2 was great because of how they treated prone, similar to CS. BF6 is like the other BFs, but with really nice graphics. Stardew Valley was more fun. Makes me want to start running local LLM projects on the new rig and go back to using my older system for games.
 
DukenukemX said:
It has to happen. The console market is distilled to the PS5 and just the PS5, with people also having Switch's. Steam's Hardware Survey show's 4060's both for desktop and laptops, 3060's, 3050's, and GTX 1650. You can make games that require Ray-Tracing, or you could make it an option. Doom Dark Ages flopped in part because it required Ray-Tracing hardware. It also doesn't help that the game is $70 and people felt it was worse than Doom Eternal. You optimize or no game sales.

Europeans don't gotta deal with Trump.
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Meh, economy grew by over 4% and the CPI is down, even CNBC is impressed.

View: https://youtu.be/Ajhl0HKDCLcc
 
freeagentt said:
Once current hardware becomes outdated and we are forced to the cloud for games, that is when I am out.

I will own nothing and be happy.
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People thinking Valve went too low with the Gabe Cube.... are all going to owe Gabe a hug.
Gabe sniffed the wind and realized it was time to get game dev/pubs in check. Time to optimize for 16gb/8gb kids.
I suspect plenty of games scheduled for '26 will get pushed back a bit while they work on optimizing them, for a reasonable amounts of Ram.
 
ChadD said:
king Valve went too low with the Gabe Cube.... are all going to owe Gabe a hug.
Gabe sniffed the wind and realized it was time to get game dev/pubs in check. Time to optimize for 16gb/8gb kids.
I suspect plenty of games scheduled for '26 will get pushed back a bit while they work on optimizing them, for a reasonable amounts of Ram.
Click to expand...

That's already where most games are at (16 not 8 but even then)


View: https://www.youtube.com/watch?v=Bj5v52R4qnk
 
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