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GPU prices — is the worst behind us ?

mullet said:
Its a display case. MILLENNIAL!
Click to expand...

tenor (20).gif
 
"It's time to look at GPU pricing again across 10 regions in the month of August. GPU prices have gone up significantly over the last month or so, and we're going to put some numbers to how bad things are.

Disclaimer: Any pricing information shown or mentioned in this video was accurate at the time of video production, and may have since changed

Hardware Unboxed analyzes current market trends by comparing graphics card pricing across ten different countries. This data-driven update examines retail shifts since July 2026, contrasting immediate price spikes with earlier annual figures to determine the scale of impact on consumers globally."


View: https://www.youtube.com/watch?v=WlCdSIlDjdU
 
erek said:
"It's time to look at GPU pricing again across 10 regions in the month of August. GPU prices have gone up significantly over the last month or so, and we're going to put some numbers to how bad things are.

Disclaimer: Any pricing information shown or mentioned in this video was accurate at the time of video production, and may have since changed

Hardware Unboxed analyzes current market trends by comparing graphics card pricing across ten different countries. This data-driven update examines retail shifts since July 2026, contrasting immediate price spikes with earlier annual figures to determine the scale of impact on consumers globally."


View: https://www.youtube.com/watch?v=WlCdSIlDjdU
Click to expand...


I can say locally here in Arctic Mexico, the 9070XT remains the only card I can find available at or around MSRP. You can find plenty of stock for $1000 moose shekels (about $720 in real money). By contrast, the absolute cheapest 9060XT 16GB card I’ve seen is $675CAD (about $486USD), well above the launch MSRP, and an insane price for a budget card, absolutely not worth the cash savings at all compared to a $1000 9070XT.

Nvidia? Forget about it. Unless you’re using the card to generate money, just get a 9070XT at this point and deal with the funky drivers. The 5070Ti alternative to the 9070XT will set you back about $500CAD extra. Yes, it will render leather jackets with DLSS 5 and ray tracing, but that isn’t worth 500 bucks.
 
Marees said:
A look at the current graphics card market reveals a development that can now be called clearly positive compared to two weeks ago. — as per an analysis by 3dCenter.org of GPU prices
View attachment 361480
The question that arises from this is, of course, how sustainable this development is - or whether this would not simply level out the additional price exaggerations from mid-May and then nothing further (downwards). The delivery quantities cautiously speak a different language, apparently now substantially more goods are arriving. This was indicated by a tweet from VideoCardz during the week . Of course, everything now depends on whether these delivery quantities of the completed week can subsequently become permanent. Only then can the mountain of demand that has been pent up for several months be removed - which will then break out as soon as street prices drop to a reasonably tolerable levelshould .

3DCenter.org (@3DCenter_org) Tweeted:

https://twitter.com/3DCenter_org/status/1399312198489411590?s=20
Click to expand...
“Regular Nvidia GeForce RTX 5090 cards sail beyond $5,090, now costing 2.5x MSRP“

https://www.club386.com/regular-nvidia-geforce-rtx-5090-inflation/
 
the901 said:
Every time I read the title of this thread, my internal voice says, "NOPE."
Click to expand...

"GPU Prices Jumped 15% in One Month, RTX 5090 Now 136% Above MSRP​

by DrUsmanSaleem Today, 19:45 Discuss (4 Comments)
GPU prices just climbed 15% in a single month, according to fresh pricing data tracked across 10 countries by TechSpot. When averaged across all graphics card models, the market now sits 28% above launch MSRP, excluding the RTX 5090. TechSpot excluded the RTX 5090 because it is an extreme outlier, and they say it's not really a gaming GPU. NVIDIA still lists it at $1,999, but the cheapest available model in the US now costs nearly $5,000, or 145% above MSRP domestically and 136% globally.

On average, GeForce cards overall rose 19% month over month, while Radeon GPUs rose 11%. That aligns with earlier reporting that RTX 50-series prices climbed as much as 41% in a single month, so this appears to be a continuation of that trend. The RTX 5060 Ti 16GB is now the second-most inflated card on the list, priced 70% above its $429 MSRP in the US and 53% above MSRP globally. Meanwhile, its 8GB sibling sits at just 14% above MSRP worldwide, which makes this split very interesting."
 
FrgMstr said:
It's going to get.... Nevermind.
Click to expand...
Yeah it's super depressing and makes me feel we are heading for some tech apocalypse dystopic future timeline where we are lucky to even have a computer or it will all be be prebults or streaming boxes. Bums me out the more I think about it tbh.

At this rate I'll be surprised if in 5 years most of the hardware manufacturers we grew up with haven't closed shop. I doubt many people will keep buying motherboards and other components if the avg person can't even buy ram/SSD or GPUs.

It's going to be even worse for things like water cooling and companies like thermal grizzly.
 
erek said:

“New RTX 50 Series Price Hike To Hurt Mid-Range Segment As ASUS And Galax Decide To Increase GPU Prices By Up To $74”​

https://wccftech.com/asus-and-galax-implement-another-gpu-price-hike-by-up-to-74-dollars/
Click to expand...

“Discrete graphics card sales hit four-year record despite soaring memory prices — AMD gains market share as notebook graphics carry the market​


Sales of discrete GPUs remain strong amid record high prices.”

https://www.tomshardware.com/pc-com...13-24-million-units-as-market-defies-pc-slump
 
Marees said:
A look at the current graphics card market reveals a development that can now be called clearly positive compared to two weeks ago. — as per an analysis by 3dCenter.org of GPU prices
View attachment 361480
The question that arises from this is, of course, how sustainable this development is - or whether this would not simply level out the additional price exaggerations from mid-May and then nothing further (downwards). The delivery quantities cautiously speak a different language, apparently now substantially more goods are arriving. This was indicated by a tweet from VideoCardz during the week . Of course, everything now depends on whether these delivery quantities of the completed week can subsequently become permanent. Only then can the mountain of demand that has been pent up for several months be removed - which will then break out as soon as street prices drop to a reasonably tolerable levelshould .

3DCenter.org (@3DCenter_org) Tweeted:

https://twitter.com/3DCenter_org/status/1399312198489411590?s=20
Click to expand...

"NVIDIA Offers GeForce RTX 50-Series Founders Edition GPUs at MSRP at PAX West​

by AleksandarK Today, 12:45 Discuss (6 Comments)
Getting any modern GPU at reasonable prices or MSRP is almost impossible these days, but NVIDIA is making an exception at this year's PAX West. At the convention in Seattle, Washington, NVIDIA is offering its GeForce RTX 50-Series Founders Edition graphics cards at MSRP pricing. This means that the GeForce RTX 5070, RTX 5080, and RTX 5090 Founders Edition GPUs can be purchased at their original prices. The GeForce RTX 5070 Founders Edition is priced at $549, while the GeForce RTX 5080 Founders Edition is listed at $999 MSRP. The flagship GeForce RTX 5090 Founders Edition GPU is listed at $1,999 MSRP, a price that is nearly impossible to find these days.

These deals are especially beneficial for gamers who didn't purchase a new GPU before the supply chain shortage drove prices to astronomical levels. For example, you can expect to pay around $850 for any AIB-designed GeForce RTX 5070, anywhere from $1,600 and up for an AIB version of the GeForce RTX 5080, or above $5,000 for the flagship GeForce RTX 5090. NVIDIA's GeForce Evangelist Jacob Freeman noted that at PAX West, gamers can buy Founders Edition GPUs at MSRP only while supplies last. He also mentioned that GeForce trading cards are available as well."
 
erek said:

​

NVIDIA's GeForce Evangelist Jacob Freeman noted that at PAX West, gamers can buy Founders Edition GPUs at MSRP only while supplies last. He also mentioned that GeForce trading cards are available as well."
Click to expand...
How many will that be?
 

“Gamers Buy More GPUs Than Ever in Q2 2026, Even as Prices Keep Climbing​

by DrUsmanSaleem Today, 06:25 Discuss (19 Comments)
Desktop graphics card shipments hit 12.5 million units in Q2 2026, the highest quarterly total since Q1 2022, according to new data from Jon Peddie Research. That's a 5.9% jump from the previous quarter and a 7.8% increase year over year, despite GPU prices climbing for months. For the first half of 2026, desktop AIB shipments reached 24.3 million units, up from 20.8 million over the same stretch last year. This spike is interesting partly because of the timing, since the industry is facing a severe memory crisis. VRAM costs have been rising steadily, and GPU makers have already pushed through several rounds of price increases on entry-level and high-end cards alike.

Jon Peddie, president of JPR, thinks that the price hikes are actually feeding the shipment growth rather than slowing it. Common sense dictates that rising prices will adversely affect sales, as gamers will tend to stick with their existing GPUs rather than spending big on a new upgrade. However, Jon's theory is that gamers are buying now because they expect prices to climb further, especially as GDDR7 costs keep rising. Apparently, the fear of missing a better price is doing more to move units right now than the higher prices are doing to scare buyers away.“
 
erek said:

“Gamers Buy More GPUs Than Ever in Q2 2026, Even as Prices Keep Climbing​

by DrUsmanSaleem Today, 06:25 Discuss (19 Comments)
Desktop graphics card shipments hit 12.5 million units in Q2 2026, the highest quarterly total since Q1 2022, according to new data from Jon Peddie Research. That's a 5.9% jump from the previous quarter and a 7.8% increase year over year, despite GPU prices climbing for months. For the first half of 2026, desktop AIB shipments reached 24.3 million units, up from 20.8 million over the same stretch last year. This spike is interesting partly because of the timing, since the industry is facing a severe memory crisis. VRAM costs have been rising steadily, and GPU makers have already pushed through several rounds of price increases on entry-level and high-end cards alike.

Jon Peddie, president of JPR, thinks that the price hikes are actually feeding the shipment growth rather than slowing it. Common sense dictates that rising prices will adversely affect sales, as gamers will tend to stick with their existing GPUs rather than spending big on a new upgrade. However, Jon's theory is that gamers are buying now because they expect prices to climb further, especially as GDDR7 costs keep rising. Apparently, the fear of missing a better price is doing more to move units right now than the higher prices are doing to scare buyers away.“
Click to expand...
would be interesting to see break-up specific models (& price)

maybe consumers see some value in certian specific models !?
 
erek said:
“Gamers Buy More GPUs Than Ever in Q2 2026, Even as Prices Keep Climbing
Click to expand...
I really doubt they do...

Yes the giant peak before intel iGPU destroyed the discrete market was not just from gamers(peaked above 70 millions units a year)... but so are dGPU current sales (not just for gamers, an 96GB RTX 6000 is a discrete gpu)

Even pre crypto boom=, during Pasal best quarters dGPU sales went over 13 millions:

KQEY9zuraYSGJeGMDNbTpY-964-80.png.jpg


and it is shipment, can be reseller stacking inventory before tarrif (or fear of new tarrif) hitting up.
 
I see the RX 9070's and 9070 XT's creeping up in price as well. I guess the next deals will be during Black Friday deals.
 
LukeTbk said:
I really doubt they do...

Yes the giant peak before intel iGPU destroyed the discrete market was not just from gamers(peaked above 70 millions units a year)... but so are dGPU current sales (not just for gamers, an 96GB RTX 6000 is a discrete gpu)

Even pre crypto boom=, during Pasal best quarters dGPU sales went over 13 millions:

View attachment 825030

and it is shipment, can be reseller stacking inventory before tarrif (or fear of new tarrif) hitting up.
Click to expand...
“RTX 5090 pricing reaches the Moon, cheapest European cards now above €5,000
Today, 10:30 GMT • WhyCry •
19 Comments
GeForce RTX 5090
RTX 5090 prices are now 73% higher than January in Germany



Normally, this far into a GPU generation, we would be talking about price cuts. But that has not really...”

Source: VideoCardz.com
https://videocardz.com/newz/rtx-509...-moon-cheapest-european-cards-now-above-e5000
 
erek said:
Here’s why RTX 5090 costs $5,000: AI firms are buying gaming GPUs by the pallet

ASUS ROG Astral and Matrix...
View attachment 825629
Source: VideoCardz.com
https://videocardz.com/newz/heres-w...ai-firms-are-buying-gaming-gpus-by-the-pallet
Click to expand...
Alternative interpretation,

"AI Firms Are Reportedly Buying NVIDIA RTX 5090 GPUs in Bulk for Server Use​

by DrUsmanSaleem Today, 20:12 Discuss (1 Comment)
New photos shared by HKEPC show pallets of brand-new, boxed GeForce RTX 5090 cards being unpacked at AI server assembly sites. Notably, these firms are not using the RTX PRO 6000 or dedicated data center accelerators NVIDIA actually markets for that work. The cards in question are standard retail RTX 5090s, the same cards gamers have struggled to find at anywhere close to MSRP, being pulled straight from their packaging and slotted into multi-GPU AI rigs.

The current situation is not entirely new. During the crypto boom, miners bought up GeForce cards in bulk while gamers got squeezed out, and NVIDIA eventually responded with Lite Hash Rate models that throttled mining performance without touching gaming specs. That restriction got fully bypassed within about a year. This time, the workload is AI instead of mining, but the outcome for gamers looks familiar. As a result, retail RTX 5090 pricing has reportedly climbed past $5,000 on some listings, more than double its $1,999 launch price. Industry analysts even warned about this possibility months ago, and we now have a good idea why the RTX 5090 is at the price it's at."
 
The b50 I bought on a lark and daily drive was 350 new and is now 599! Yikes. I did catch a trade in (refurbished) 5060 8g for my son at Microcenter for 239 before tax a month ago though. A steal apparently…

Receipt!

IMG_8280.jpeg
 
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