https://www.nytimes.com/2026/06/18/...1933&user_id=c383821527c441214d07ce6e4a6ba12a
Meta told employees last week that it would soon limit A.I. use after seeing an “exponential increase” in costs. In May, Uber said it had blown through its projected A.I. spending for the year in just four months, and it has placed some monthly limits on A.I. coding tools. Walmart also set limits for different A.I. tools. And Amazon and Meta have taken down the tokenmaxxing leaderboards.
In other words, “tokenminning,” short for “token minimizing,” is now in.
The reversal, within just a few months, underlines how A.I. use remains in flux as people try to figure out how to best use the tools.
A simple task, like asking A.I. to summarize the transcript from a company meeting, may use a few hundred tokens. More complex requests, like writing code to build a new product or feature, can use tens of thousands.
Meta told employees last week that it would soon limit A.I. use after seeing an “exponential increase” in costs. In May, Uber said it had blown through its projected A.I. spending for the year in just four months, and it has placed some monthly limits on A.I. coding tools. Walmart also set limits for different A.I. tools. And Amazon and Meta have taken down the tokenmaxxing leaderboards.
In other words, “tokenminning,” short for “token minimizing,” is now in.
The reversal, within just a few months, underlines how A.I. use remains in flux as people try to figure out how to best use the tools.
A simple task, like asking A.I. to summarize the transcript from a company meeting, may use a few hundred tokens. More complex requests, like writing code to build a new product or feature, can use tens of thousands.