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Apple intros MacBook Neo: $599 with an iPhone chip

The problem with this logic is that you assume the Neo is the best at everything at $600, which it clearly isn't. The moment I point at competent Windows laptops is when the discussion needs to be limited to make the Neo a good choice. You can play games on $600 laptops with an Intel 256V. You'd say, oh but the Neo isn't for gaming. You can do competent video editing on an Intel 256V laptop, but you'd say the Neo wasn't meant for video editing. Most Windows laptops at $600 have twice the ram and storage with competent I/O, but you'd say the Neo doesn't need those things because it's Apple. Can't argue against the Neo when there's limitations to the discussion. ¯\_(ツ)_/¯

In the end, the Neo's selling points are screen quality, speaker quality, and questionable build quality, and you get this in exchange of losing so much of what you can do on a laptop. If all you wanna do is browse the web and watch videos on the Neo, then this makes sense.

The thing your not getting. Is finding that ONE good $600 laptop in the sea of complete and utter SHIT $600 windows laptops is a chore and a half.

Lets say we put 100 Neos in one room, and 100 $600 windows laptops in another. Representing the market. Meaning in the 100 windows laptop room. 10 are objectively better then the neo 20 or so are aprox = and 70 are objectively WORSE. Now you take 200 people and you say... pick a room and we'll pass you the next box up. The smart people are going to go and grab an Apple and know that ok 5% of these 200 people may get lucky and snagged a "better" windows machine choosing the win room. BUT 35% of all 200 grabbed a complete piece of shit. Everyone that choose the Apple room got a machine better then 70% of the windows options.

You keep claiming people want to game on $600 laptops. I just don't think that is the big selling point you believe it to be. EVERY $600 laptop has limitations that is a no kidding statement. A Intel 256V is great and all but a crap screen is still a crap screen. A iffy chassis is still a iffy chassis. At the price point and market point we are talking about no one really gives a shit anymore about what chip is in the thing. They care that its going to run all day, they care that they are looking at a decent screen, typing on a decent keyboard, and not feeling like they are using a fisher price laptop. I mean keep in mind how badly the windows OEM pool has poisoned the well also. Many people have bought cheap windows laptops before... and generally had horrible experiences. Apple solves the things people actually care about in this price point. The windows spec sheet of features is less important in 2026.
 
Aren't we doing that with Neo and it's $500 school discount pricing? Also, MSRP doesn't matter.
Not really — that's still set-in-stone pricing, and I try not to lean on that too much as most people won't qualify. With that said, Microsoft kicked the hornet's nest by bringing up its College Offer (while conveniently omitting the Neo's lower student price).


I have this feature with KDE Connect on my Linux PC and I hate it. Pauses videos when I get a phone call and sends me all the notifications to my screen. I even had the ability to run Android apps natively through Waydroid and removed it. Mostly because I figured I could run apps for my homes cameras, which doesn't work. Gotta be super Google certified machine for those apps to work. Not worth the trouble to work around that.
Most people aren't you. Not everyone likes these, but I can't tell you how many times I've appreciated catching an incoming call or text without having to reach for my phone. And of course, the experience on a Mac won't be the same as on a Linux box.

I wish we could try an experiment where you live in the Apple ecosystem for a month or two with a Mac and iPhone. You actually learn what it's like to use those products, hopefully with an open mind, so that you can base your claims on real experience rather than assumptions.


Too many shit models. The standards are very low for Windows laptops. The problem is that they get away with it.
The non-Apple PC market (this includes Chromebooks and Linux) is incentivized to pursue this strategy. If the software experience is effectively the same, all you're left to compete on is price for the specs you get... and outside of gaming, that means a race to the bottom in quality. So you get a big screen, lots of ports, and 16GB of RAM, but the CPU is slow, the design is uninspired plastic, the keyboard and trackpad are mushy, and you'll spend the first hour removing the stickers and software bundles that made it so cheap.

Say what you will about Apple's walled garden, but it realized a long time ago that having control over the complete stack (OS, design, and chips) meant it didn't have to fall into that trap. It can offer an actually-unique experience, and that means it's not under as much pressure to compromise. You buy the Neo precisely because it's unlike the raft of mediocre PCs it's competing against. even if there are occasionally bigger numbers on their spec sheets.
 
Responses above are right on the money, and said it better than I could, so I'll pick one particular bone:
You can do competent video editing on an Intel 256V laptop, but you'd say the Neo wasn't meant for video editing.
Me personally I'd argue that Apple's laptops ARE meant for video editing. Not sure about the A18 but the M chips have hardware encoders/decoders that used to only come in high end specialized PCI cards. You can edit video on a plane that used to require GPUs that cost more than said laptop and could heat a room in winter. Apple's focus imo is on amateur and pro media creation (including iphone apps). Obviously 600$ is not going to perform like a higher end M chip but i'd be willing to bet you get more power (and not just raw power but hardware accelerated codecs) for less watts on the Neo.


questionable build quality
Sure, it is still to be seen for the Neo itself but Apple's reputation on this is entirely 180 of that.
 
Me personally I'd argue that Apple's laptops ARE meant for video editing. Not sure about the A18 but the M chips have hardware encoders/decoders that used to only come in high end specialized PCI cards. You can edit video on a plane that used to require GPUs that cost more than said laptop and could heat a room in winter. Apple's focus imo is on amateur and pro media creation (including iphone apps). Obviously 600$ is not going to perform like a higher end M chip but i'd be willing to bet you get more power (and not just raw power but hardware accelerated codecs) for less watts on the Neo.
The Neo can handle some video editing, but everything I've seen suggests you have to temper expectations. You're not going to handle complex 4K edits, or export that must-deliver video minutes before your flight. It's more for someone editing their family videos or Instagram posts.

With that said, if you're the sort of person who makes a living off of audiovisual editing, you aren't looking at the Neo or any $600 laptop in the first place. You make a beeline for the MacBook Pro or an equivalent Windows PC, as it will likely pay for itself in your first few projects.
 
Google's putting out what looks like a Neo competitor https://blog.google/products-and-platforms/platforms/android/meet-googlebook/
Looks like it'll be dead in the water.


View: https://www.youtube.com/watch?v=8XG6lTxds8o

GoogleBook is the next evolution or whatever of Chromebooks, more integrated wtih Android. This has some serious possibility, and I would think the people who like Chromebooks will probably like Googlebooks...assumign they don't mind the even heavier-handed AI emphasis, and also I get the impression these will be more "premium"--read: "quite a bit more expensive."

I've got a 5 or so year old tablet Chromebook and I actually like it, but I don't try to push it beyond what it can do (and it was only around $300, so it wasn't very powerful even then.)
 
GoogleBook is the next evolution or whatever of Chromebooks, more integrated wtih Android. This has some serious possibility, and I would think the people who like Chromebooks will probably like Googlebooks...assumign they don't mind the even heavier-handed AI emphasis, and also I get the impression these will be more "premium"--read: "quite a bit more expensive."

I've got a 5 or so year old tablet Chromebook and I actually like it, but I don't try to push it beyond what it can do (and it was only around $300, so it wasn't very powerful even then.)
I'm intrigued by them, but Google absolutely needs to get developers working on more than just blown-up mobile apps if this is going to help.

My concern is that Google has rarely understood how to support any Android device that isn't a phone. It took several years for Wear OS watches to pass muster; Android tablets still tend to be mediocre if Samsung isn't involved. I want to see Google landing major creative and productivity apps; I want to see it build momentum.

Apple's advantage is simply that Macs already have plenty of software support. A Neo might not be an ideal Adobe Creative Cloud laptop, but it can run them. There are industry-specific apps and some good games that simply aren't on Android.
 
Anyone that wants a neo knows what to buy and where to buy it, and it will be in stock.
On the flip side, if you know what you're looking for then you probably don't want a Neo. Again, 8GB of ram and no heatsink.
Finding a good cheap windows laptop isn't easy even for people that "know where to look".
Yep, I already said this. I have a hard time looking for good laptops.
How many times in your life over the last 20 or 30 years, have you told someone what to buy. Ya go down to the Best Buy and buy X. (this is the sku number even) Then you talk to that person the next day and they say well I went down to the best buy but they didn't have that one in stock. The nice sales man sold me this one. Buying laptops has been annoying for years. Apple always made that easier. Now they are making it easy at the market entry point. All those OEMs that have been able to shift whatever pushed into mostly crap models filled with malware are rightly panicking about it.
I never tell anyone to visit a local brick and mortar store. Go online and buy it. The only reason to go to someplace like Best Buy is because you need it NOW.
Most people aren't you. Not everyone likes these, but I can't tell you how many times I've appreciated catching an incoming call or text without having to reach for my phone.
But you're suggesting that most people are like you?
And of course, the experience on a Mac won't be the same as on a Linux box.
I guess.jpeg
all you're left to compete on is price for the specs you get... and outside of gaming,
Video editing, storage, I/O, battery life, WiFi, and etc.
that means a race to the bottom in quality.
I have to say that recently Windows laptops have gotten better than past Windows laptops. More of them are now coming with aluminum, but with a lot of plastic still. That reminds me, Just Josh did review those Snapdragon X2's. I gotta watch that.
but the CPU is slow,
Faster because they have a heatsink and a fan. Neo is only quick briefly.

the keyboard and trackpad are mushy,
Keyboards are backlit.
Me personally I'd argue that Apple's laptops ARE meant for video editing. Not sure about the A18 but the M chips have hardware encoders/decoders that used to only come in high end specialized PCI cards.
We're talking about the Neo's A18 Pro, which according to Just Josh will die in a heat death when you try to edit video. This Zip Tie Tech guy said he had to wait over night to export on the Neo.
 
Aren't we doing that with Neo and it's $500 school discount pricing? Also, MSRP doesn't matter.
I can answer this one, Apple doesn’t discount things not even for schools.

If I buy a MBP more often than not I have to pay slightly above MSRP because they will include as a non optional extra Apple Care Plus, and they will handle the automatic enrolment into Manager and they keep track of receipts and all voices etc….
Happy to pay extra because it takes the job of doing bureaucratic BS off admin who more often than not lose the data when we need it most.
Even when I buy in bulk it’s not some huge discount, it’s like buy 9 get the 10th at 25% off. Which really is the difference in the cost of the combined packaging…
 
GoogleBook is the next evolution or whatever of Chromebooks, more integrated wtih Android. This has some serious possibility, and I would think the people who like Chromebooks will probably like Googlebooks...assumign they don't mind the even heavier-handed AI emphasis, and also I get the impression these will be more "premium"--read: "quite a bit more expensive."

I've got a 5 or so year old tablet Chromebook and I actually like it, but I don't try to push it beyond what it can do (and it was only around $300, so it wasn't very powerful even then.)
At that age and price I’d assume it’s one of the Intel N4020 CPU’s with 4GB ram.

Just we browsing alone on that machine in Windows 10 let alone 11 would be brutal…. Let alone attempting to use it for anything.
 
At that age and price I’d assume it’s one of the Intel N4020 CPU’s with 4GB ram.

Just we browsing alone on that machine in Windows 10 let alone 11 would be brutal…. Let alone attempting to use it for anything.
No, it's Arm. 2 A76 or maybe A78, and 6 A55. It's a Lenovo Chromebook Duo, I think, an 11 inch tablet. It web browses decently.
 
But you're suggesting that most people are like you?
Not at all. Just that some people will like iPhone integration.


Video editing, storage, I/O, battery life, WiFi, and etc.
Like I said, value for the specs you get. Our system with the same two-year-old CPU, SSD, and wireless chip as the other Windows vendors is $10 cheaper!


I have to say that recently Windows laptops have gotten better than past Windows laptops. More of them are now coming with aluminum, but with a lot of plastic still. That reminds me, Just Josh did review those Snapdragon X2's. I gotta watch that.
They have, but it can still get pretty nasty. On the Snapdragon front… those new Zenbooks have great designs )(I tried the first-gen A14), but you do have to be sure your apps will run to enjoy them.


Keyboards are backlit.
A good keyboard without a backlight is only a problem when it’s truly dark; a mushy keyboard will be mushy all day, every day.
 
you do have to be sure your apps will run to enjoy them.
FWIW, the only things I have found that wouldn't run were the equivalent of device drivers. Specifically, programs for flashing microcontrollers, and then it was only some brands. STM32 and Microchip SAMD modems were fine, but ArteryTek (a Chinese brand) wouldn't work. I did have to cheat to install the Western brands, by modifying installer ini files to pretend the x64 version was AArch64, and then they worked as normal, by being jitted, but the ArteryTek installer was opaque and there were no discoverable ini files, so the install just silently failed. Not that I did an exhaustive search of programs to run but everything else just worked, albeit games ran pretty badly.
 
I main a macbook neo and a m1 mac mini 16gb 256gb. Then I have an AI inference point server in a diff part of the house with the hot stuff being a 5950x and r9700 gpus. Outside of my local AI stuff I would be perfectly fine with this mac combo over the piles of pc laptops/desktops i've had. The closest x86 side i loved was the LG Gram 17 with linux. My perfect combo would actually be the macs with linux but asahi linux isn't quite there. My coworkers are all slowly picking up neos and m5 airs at this point after we did a fleet of m1 airs at work for testing. Our work is heavily cloud or on prem vm's so we barely run anything locally. That is just my random 2 cents of seeing the premium feel and screen mattering more than raw performance and the neo nor the airs are slow for day to day.
 
I main a macbook neo and a m1 mac mini 16gb 256gb. Then I have an AI inference point server in a diff part of the house with the hot stuff being a 5950x and r9700 gpus. Outside of my local AI stuff I would be perfectly fine with this mac combo over the piles of pc laptops/desktops i've had. The closest x86 side i loved was the LG Gram 17 with linux. My perfect combo would actually be the macs with linux but asahi linux isn't quite there. My coworkers are all slowly picking up neos and m5 airs at this point after we did a fleet of m1 airs at work for testing. Our work is heavily cloud or on prem vm's so we barely run anything locally. That is just my random 2 cents of seeing the premium feel and screen mattering more than raw performance and the neo nor the airs are slow for day to day.
We use Macs at work since all of our productions stuff runs on Linux. It translates better and central IT doesn't seem to want to support Linux laptops. Maybe we'll go in that direction eventually - largely due to this one software vendor we use being a total pain in the ass. I'm actually kind of hoping it goes that way. I'd be just fine using Linux. For what I do I'd rather skip the Mac Tax and get a faster machine that runs Linux.
 
We use Macs at work since all of our productions stuff runs on Linux. It translates better and central IT doesn't seem to want to support Linux laptops. Maybe we'll go in that direction eventually - largely due to this one software vendor we use being a total pain in the ass. I'm actually kind of hoping it goes that way. I'd be just fine using Linux. For what I do I'd rather skip the Mac Tax and get a faster machine that runs Linux.
Yea, I am a linux guy, but apple has the hardware on point and close enough. The problem I have noticed is there just aren't the non mac silicon equivalents for hardware, the macs are just damn fast for a lot of use cases. Then any real lifting is done in the server rack.
 
Yea, I am a linux guy, but apple has the hardware on point and close enough. The problem I have noticed is there just aren't the non mac silicon equivalents for hardware, the macs are just damn fast for a lot of use cases. Then any real lifting is done in the server rack.
From what I've seen, the new Snapdragon X2 chips have really improved when it comes to singled threaded performance, which is even beating AMD and Intel this time around. It's nearly as power efficient as Apple, which is a surprise. Which would make the new Snapdragon X2 chips very competitive against Apple, if it wasn't for the trash GPU. Intel's Panther Lake is good but feels like Intel aimed too low when compared to Apple, and Intel charges way too much. Apple's new M5 chips emphasized GPU performance, which is probably because Intel emphasized GPU performance with Lunar Lake, as did AMD with their Strix line of APU's.

The only company that can change the laptop game as this point is AMD. I'm just not sure if AMD even cares anymore? It makes sense for AMD not to release Zen6 during a time when DRAM prices are going to kill computer demand, but it also means that AMD let Apple, Intel, and even Qualcomm step up and dominate the laptop market. If AMD was secretly improving Zen6 as well as Zen7, I'd say it's worth it. As it stands, Apple has the best laptop chips. Not only that, but priced competitively which is very much not like Apple. This could be due to DRAM pushing laptop manufacturers to increase prices, but this does make Apple's Macbooks the best priced right now, minus the Neo of course.
 
Just Josh chiming in with why buying a Windows laptop is a lousy experience in 2026.


View: https://www.youtube.com/watch?v=B3hNCC_YPCE

The gist: you know it's RAM and other component pricing that are driving things up, but Josh also notes that some of this is inherent to the Windows PC (and really, non-Apple) model. Everyone wants a profit, so you get a series of vendors all hiking prices until you're paying twice as much as you did two years earlier. Linux vendors don't usually have an OS license to pay, of course, but that's far from the largest cost.

There are curious design decisions or even regressions, and even systems that would have looked good versus the MacBook Neo are now horrendous deals (like a Zenbook 14X).

Some of this is unavoidable, as PC makers aren't about to sell systems at a loss. But it does create a strange situation where Apple is the value champion simply because it's insulated from that "too many cooks" price surge effect.
 
Just Josh chiming in with why buying a Windows laptop is a lousy experience in 2026.


View: https://www.youtube.com/watch?v=B3hNCC_YPCE

The gist: you know it's RAM and other component pricing that are driving things up, but Josh also notes that some of this is inherent to the Windows PC (and really, non-Apple) model. Everyone wants a profit, so you get a series of vendors all hiking prices until you're paying twice as much as you did two years earlier. Linux vendors don't usually have an OS license to pay, of course, but that's far from the largest cost.

There are curious design decisions or even regressions, and even systems that would have looked good versus the MacBook Neo are now horrendous deals (like a Zenbook 14X).

Some of this is unavoidable, as PC makers aren't about to sell systems at a loss. But it does create a strange situation where Apple is the value champion simply because it's insulated from that "too many cooks" price surge effect.

Glad to see I'm not the only one who noticed that Windows laptops have started to go to the moon with pricing. Do these laptop manufacturers hope that nobody would notice?
 
Glad to see I'm not the only one who noticed that Windows laptops have started to go to the moon with pricing. Do these laptop manufacturers hope that nobody would notice?
There had been industry talk that the real price chaos would come in Q2, as built-up inventory ran dry, but many didn’t realize it or want to believe it.

So we’re at a point where the Neo might be an absolute bargain simply because the competition will be priced into the stratosphere.
 
There had been industry talk that the real price chaos would come in Q2, as built-up inventory ran dry, but many didn’t realize it or want to believe it.

So we’re at a point where the Neo might be an absolute bargain simply because the competition will be priced into the stratosphere.
There are advantages to controlling the entire supply chain of your devices. 😂
 
And a signifcantly crappier display, build quality, trackpad, and speakers with no Apple ecosystem (which in itself is a selling point).
Yeah, it's not really my speed. Seems better suited to the sort who whine about Apple products and any positive press coverage of them, for months on end, in an online discussion forum. That sort of person would find this Honor laptop deeply appealing.
 
Yeah, it's not really my speed. Seems better suited to the sort who whine about Apple products and any positive press coverage of them, for months on end, in an online discussion forum. That sort of person would find this Honor laptop deeply appealing.
This laptop is very similar to other Windows laptops in this price range. I see nothing that makes this stand out, even if you love Windows.
 
While laptops like the Honor X14 will compete against the Neo, I wouldn’t call them deliberate foils unless they’re obviously designed that way. Fun colors, quality build, similar dimensions, you get the idea. Just being in the price class isn’t enough.
 
This is what Intel needed to do. A cheap SoC isn't going to change anything.
This is repeating what Intel did with "ultrabooks" back in 2011; it's responding to a disruptive Apple laptop (the 2010 MacBook Air then, the MacBook Neo now) by pressing vendors to improve their design standards.

I'll agree that Intel (and arguably Microsoft, too) needed to deliver this swift kick... Apple can and will eat their lunches if Core Series 3 laptops are the same flimsy and uninspired machines as before, just faster.
 
Don't forget fanless!
Total lack of fan noise... once you get used to it; just makes every other laptop with wooshing fan every time the CPU does something in the background get nerve wracking quick.
Intel could probably do it now but it would be throttle haven and those temps would just cook the battery as a plastic chassis would be great for keeping the heat in.
 
Don't forget fanless!
Total lack of fan noise... once you get used to it; just makes every other laptop with wooshing fan every time the CPU does something in the background get nerve wracking quick.
Intel could probably do it now but it would be throttle haven and those temps would just cook the battery as a plastic chassis would be great for keeping the heat in.
The kicker is that even the Apple laptops with fans are very quiet. My 14-inch Pro's fan system rarely kicks in, even when I'm juggling several apps. I don't know how people cope with certain Windows machines, where the fans not only kick in often but so loudly that they drown out the built-in speakers.

It's one thing if you have a gaming laptop where you're probably using headphones or speakers... it's another when you're using a productivty laptop whose fans scream if you so much as open Photoshop. And in the MacBook Neo's price segment, fan use is that much more likely.
 
We ordered two of these for teachers to pass around and use and try out. Needless to say, we have since ordered 15 more and will be deployed next year. They are easy to use, they connect to our Epson Smartlink projectors and our secondary Roku TV environment in our middle school. I had $10k in my budget for new machines and all of my teachers love them. I explained to everyone that they are for Internet and Google stuff, nothing more. I installed our security software, the Google apps (Chrome and Drive) and tell them to go with God as I back everyting up at teh cloud level and don't worry about backing up locally.
 
The kicker is that even the Apple laptops with fans are very quiet. My 14-inch Pro's fan system rarely kicks in, even when I'm juggling several apps. I don't know how people cope with certain Windows machines, where the fans not only kick in often but so loudly that they drown out the built-in speakers.

It's one thing if you have a gaming laptop where you're probably using headphones or speakers... it's another when you're using a productivty laptop whose fans scream if you so much as open Photoshop. And in the MacBook Neo's price segment, fan use is that much more likely.
My ThinkPad X1 which is a great laptop, is like that. Most of the issue is the i7 1370P CPU in an ultrabook chassis. Just doing basic office stuff gets the fan going. If the iGPU is pegged at 100% which is often the case with some of the mapping apps we use, the fan is probably two notches down from turbo (BIOS updates). In the field I don't notice it but in a quiet office/studio its annoying AF.

On the Mac side, my 16" M5Max is silent doing the same and the fans only become audible when running models or DaVinci Projects. There was a recent face off between a high end Razer and M5Max Macbook pro on youtube and it was hilarious during the (Razer) benchmarks you could clearly hear the fans like someone was running a hair dryer!
 
This is repeating what Intel did with "ultrabooks" back in 2011; it's responding to a disruptive Apple laptop (the 2010 MacBook Air then, the MacBook Neo now) by pressing vendors to improve their design standards.

I'll agree that Intel (and arguably Microsoft, too) needed to deliver this swift kick... Apple can and will eat their lunches if Core Series 3 laptops are the same flimsy and uninspired machines as before, just faster.
I think this is more of a Windows laptops being really shitty problem. Microsoft realized this back when they made their Surface laptops, and then proceeded to make them shitty by only using Qualcomm chips. Apple steps up to try and get into the Windows sub $600 market, and now Intel is getting involved to stop making shitty Intel laptops. This is 10 years of Microsoft and Intel trying to control the shitty laptop market.
Don't forget fanless!
Total lack of fan noise... once you get used to it; just makes every other laptop with wooshing fan every time the CPU does something in the background get nerve wracking quick.
Intel could probably do it now but it would be throttle haven and those temps would just cook the battery as a plastic chassis would be great for keeping the heat in.
Yea no thanks. Fanless doesn't mean consequence free. I'll take fans over a gonorrhea simulator.

View: https://youtu.be/5AZaSZp4FMc?si=lqqRH2tSxZp_99sF
 
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