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Apple intros MacBook Neo: $599 with an iPhone chip

I don't want another webpage, the messages app is the same on my Mac as it is on my iPad, iPhone and watch. They all ding at the same time and I can respond from any of them.



Apple's version works out of the box, nothing to setup, it just works.



I log into something, it texts me a code and I don't have to do anything. MacOS, iPadOS or iOS pops up a "do you want to paste that code into this MFA response box," I click it and I'm logged in. I never had to do anything other than click yes. Once you're used to that across all of your devices, going back to having to open something and manually type in a code is seen as a PITA.
Exactly. There is no ecosystem that works across all devices like Apple products and there is zero argument to the contrary and it's why I use Apple things.
 
As much as you'd like to see college students using Linux as their daily driver,
I would actually yes.
it's not going to happen Duke. That's something you'd only find software engineering students doing. (I don't count Chromebooks as linux)
I have not made the argument to use Linux over MacOS in this thread. I am aware that most college students are too busy getting laid in spring break to worry about things like which desktop OS they should spend 2 hours researching about. I also don't count Chromebooks as Linux.
The NEO is made for low budget students doing law/business/HR/nursing/psychology/teaching etc etc etc degrees. They don't need to do more than the basics with their computer, and this works flawlessly with their iPhone for a low price, it's a win win situation for them. It also looks good and has a quality feel about it for the price and comes in multiple colours so the ladies can customise.
Anything you say about the Neo, would also apply to any $600 Windows laptop. Do I need to bring out the featherless chicken again?
Will it take the whole market from Microsoft? No. But it's seems like it's probably good enough to take a sizeable chunk. And if next year Apple replaces the A18 with a 12GB A19, then its biggest downside will be removed and it'll take even more of the low budget market.
Laptop manufacturers are worried about the Neo. It's not that the Neo represents good value, because it doesn't. The Neo is the opposite of good value. The main problem with the Neo is that A: it's an Apple product, and B: it's around $600. PC laptop manufacturers could still put a good quality screen and speakers in their $600 laptops and it wouldn't be enough. Apple's mind share is too strong at this point. It's no different than Nvidia with graphic cards. Their other problem is Windows where Microsoft is busy making it worse.

Even when Apple does migrate over to the A19 Pro chip, it won't make the Neo a good valued product. Even 12GB is still inferior to 16GB, no matter how unified it is. There's also the issue of Apple putting a heatsink on the chip. The real question is how long before people realize that buying the Neo was a mistake?
I don't want another webpage, the messages app is the same on my Mac as it is on my iPad, iPhone and watch. They all ding at the same time and I can respond from any of them.
KDE connect does the same thing. If I get a message then a pop up appears and I can reply within the window. It's just that there's more than one choice when it comes to how you want to send and receive text messages.
Apple's version works out of the box, nothing to setup, it just works.
Ok sure. Not exactly a big deal to me.
I log into something, it texts me a code and I don't have to do anything. MacOS, iPadOS or iOS pops up a "do you want to paste that code into this MFA response box," I click it and I'm logged in. I never had to do anything other than click yes. Once you're used to that across all of your devices, going back to having to open something and manually type in a code is seen as a PITA.
Isn't this how it works on every device?
 
Laptop manufacturers are worried about the Neo. It's not that the Neo represents good value, because it doesn't. The Neo is the opposite of good value. The main problem with the Neo is that A: it's an Apple product, and B: it's around $600. PC laptop manufacturers could still put a good quality screen and speakers in their $600 laptops and it wouldn't be enough. Apple's mind share is too strong at this point. It's no different than Nvidia with graphic cards. Their other problem is Windows where Microsoft is busy making it worse.

Even when Apple does migrate over to the A19 Pro chip, it won't make the Neo a good valued product. Even 12GB is still inferior to 16GB, no matter how unified it is. There's also the issue of Apple putting a heatsink on the chip. The real question is how long before people realize that buying the Neo was a mistake?
Excluding gaming, macOS is just a better experience than Windows in recent years. Microsoft has year after year made the Windows experience continuously worse through poor management of the product and trying to shoehorn in "features" that people don't want. Also Microsoft's partners do them no favours by cutting too many corners in that price bracket because no alternative existed. In the cheap $499 (student pricing) laptop range, experience really matters.

I dread having to use the junk windows laptops at work (probably in the $1000 price range) since I know the battery life is trash, the track pads and keyboards are horrible, and it may or may not last long enough for what I need to do with it (basic tasks). If you had told me 20 years ago I would prefer using macOS over Windows in 2026 I'd have laughed at you. Not so much now.
 
That's exactly what I've been doing with Scrcpy. Ctrl+C and Ctrl+V stuff all the time, and the mouse wheel allows me to scroll up and down the messages. Did you think this was unique to Apple?
Tell me you don't know how it works without telling me you don't know how it works.

I mean feature-for-feature parity, right down to reactions and screen sharing. That's the thing: it's not just about seeing your messages, it's about the continuity.

And like ND40oz pointed out, Scrcpy is not included with any OS. That you linked to a GitHub repo says everything: this is not something that everyday people can realistically consider. Apple wins here.


I'm not sure what 20% is missing here? How are you not getting all your photos?
Phone Link paired with Android doesn't show more than your 2,000 most recent photos (enough for common use cases, but still), and doesn't display videos. It actually points you to File Explorer if you want to go in-depth, which is... not intuitive.

With iPhones, you have to go to the Photos app in Windows and enable iCloud Photos support. Decent enough once you get it going, but it's not the same as, say, telling your Mac to capture a photo with your iPhone and immediately bringing it over. You're not storing any photos locally.


I'm not sure why Microsoft can't already do what Apple does here? I'm not even sure what is or isn't done here?
Microsoft can do quite a bit, but it doesn't match the handoff functionality and certainly doesn't do as much with iPhones (which, in regions like North America and Europe, is a big deal).
 
I suspect Duke is frustrated because he knows the MacBook Neo will both sell well and please the people it's aimed at (i.e. students and everyday people, not Linux diehards or Windows gamers). Almost like Apple made a laptop to spite the spec sheet chasers, the "if I can't play the latest game at 4K60 it's worthless" types who forget that the majority of people don't care about hardcore gaming and port counts.

On that note: two weeks after shipping, Apple still lists ship times for all Neo configs at two to three weeks. These are demand levels typically reserved for iPhones.
 
KDE connect does the same thing. If I get a message then a pop up appears and I can reply within the window. It's just that there's more than one choice when it comes to how you want to send and receive text messages.

It's a third party app that you'd have to configure on every device. I don't see a watch variant either.

Ok sure. Not exactly a big deal to me.

Sure, if you like screwing around with a bunch of different configs to try to get everything to sort of work. Then something gets updated and you have to go back and tinker with it again.

Isn't this how it works on every device?

It certainly isn't how it works on my Windows devices. My text messages don't automatically populate MFA codes on them because I don't have any text messages on them to begin with because I don't want to have to setup another app. That's the entire point, the ease of use of the entire ecosystem. Microsoft screwed up when they dropped Windows Phone and ceded that market to Android. They could have been doing all of this as well with the functionality built into their OSes.
 
Tell me you don't know how it works without telling me you don't know how it works.

I mean feature-for-feature parity, right down to reactions and screen sharing. That's the thing: it's not just about seeing your messages, it's about the continuity.

And like ND40oz pointed out, Scrcpy is not included with any OS. That you linked to a GitHub repo says everything: this is not something that everyday people can realistically consider. Apple wins here.



Phone Link paired with Android doesn't show more than your 2,000 most recent photos (enough for common use cases, but still), and doesn't display videos. It actually points you to File Explorer if you want to go in-depth, which is... not intuitive.

With iPhones, you have to go to the Photos app in Windows and enable iCloud Photos support. Decent enough once you get it going, but it's not the same as, say, telling your Mac to capture a photo with your iPhone and immediately bringing it over. You're not storing any photos locally.



Microsoft can do quite a bit, but it doesn't match the handoff functionality and certainly doesn't do as much with iPhones (which, in regions like North America and Europe, is a big deal).
Duke doesn't like anything that works as intended and makes people happy.
 
Exactly. There is no ecosystem that works across all devices like Apple products and there is zero argument to the contrary and it's why I use Apple things.
And Apple worked very hard at this to make sure. This is why you usually can not convert an Apple user, because the entire ecosystem is so well integrated "out-of-the-box" it could not be any easier. And when you then get family members in and all using Apple devices, the sharing and such is stupid simple as well.

I run linux as my main OS, I have my share of integrations and enterprise level deployments across all sorts of products over the last 26 years......

I got a Iphone 11 years back because I was sick and tired of Samsung bloat, with some 72 "apps" and services you can not remove, and with certain models being next to impossible to mod (done my share of LineageOS on android devices), I said screw it, Let me try Apple (and I hated Apple because of the usual overpriced / cant customize anything thinking).

Went on a trip with friends, and bam, plans shared, maps shared, everything done, easy,1 click finished, no need for another account on some other service, or having to log into google to share and jump through hoops...
 
Anything you say about the Neo, would also apply to any $600 Windows laptop. Do I need to bring out the featherless chicken again?

I think the main part you are missing, is people get used to an OS, they learn it and all the quirks and such, so as simple as it might seem for us to just change OS's like we change underwear (hopefully more often than monthly..lol) People do not like change.. They have an Apple mobile device, they are going to want an Apple "insert other device here" because it is simple... that is what they are used to, and do not have time to deal with Windows, and learn it, or find a new app, or what ever other issue..

How often do you hear about Apple releasing OS updates that entirely break your OS? Do not let you boot into it? Stop their own apps from not working? The list goes on and on...

You need to remove "you" from this discussion as a point of reference, because what you can do, does not apply to people who are interested in the NEO, dead simple....
 
I swear I'm not trying to bombard folks, but Marques Brownlee has a very timely video about the "Windows laptop problem:"


View: https://www.youtube.com/watch?v=eXa2ndhmatI

He notes that Windows has the variety, inckuding for performance, but also that it has some wonky experiences (painful setup, forced AI integration, that sort of thing). And in the budget realm, Apple's advantages start to matter more, like better build quality and strong vertical integration. He also observes that Apple can afford to price the Neo aggressively because it knows they're that much more likely to subscribe to services or eventually buy pricier machines.

As an example of Windows' issues, there's the Acer Aspire 16 AI. It's the work of three separate companies (Acer, Microsoft, and Qualcomm), and they sometimes have priorities that undermine each other. Acer is focused on cutting hardware costs, so the Aspire is cheap-feeling and not the best ambassador for Windows. Microsoft's design decisions for Windows might hinder the experience Acer wants to present. Qualcomm neither writes Windows nor is thinking specifically about Acer's design goals when it makes Snapdragon X chips.

The closest you get to Apple's unity in Windows land is a Surface, and even then Microsoft holds itself back as it doesn't want to undermine hardware partners. It's wild to think that the very things that have given Windows advantages in the past might prevent the industry from providing a good answer to the Neo.
 
I swear I'm not trying to bombard folks, but Marques Brownlee has a very timely video about the "Windows laptop problem:"


View: https://www.youtube.com/watch?v=eXa2ndhmatI

He notes that Windows has the variety, inckuding for performance, but also that it has some wonky experiences (painful setup, forced AI integration, that sort of thing). And in the budget realm, Apple's advantages start to matter more, like better build quality and strong vertical integration. He also observes that Apple can afford to price the Neo aggressively because it knows they're that much more likely to subscribe to services or eventually buy pricier machines.

As an example of Windows' issues, there's the Acer Aspire 16 AI. It's the work of three separate companies (Acer, Microsoft, and Qualcomm), and they sometimes have priorities that undermine each other. Acer is focused on cutting hardware costs, so the Aspire is cheap-feeling and not the best ambassador for Windows. Microsoft's design decisions for Windows might hinder the experience Acer wants to present. Qualcomm neither writes Windows nor is thinking specifically about Acer's design goals when it makes Snapdragon X chips.

The closest you get to Apple's unity in Windows land is a Surface, and even then Microsoft holds itself back as it doesn't want to undermine hardware partners. It's wild to think that the very things that have given Windows advantages in the past might prevent the industry from providing a good answer to the Neo.

The ecosystem is a massive advantage with Apple products, among other things. There really isn't any comparable competition in that realm. I'm actually very happy a laptop in this price range exists from Apple because now I can recommend to my customers a laptop or the Mac Mini depending on their needs. Every single customer I moved to macOS from Windows has been extremely happy. That and with Apple products, you can literally have an eternal warranty that you pay a small yearly fee for, especially for something as cheap as the Neo, until they decide to cancel or get another Mac. And Apple customer service is one of the best in the business. Trying to get a warranty claim with most computer companies is a waking nightmare.
 
How visible is the underlying BSD in Macos? (If it's still there?) Can you get a shell? Can you run an X server?
 
How visible is the underlying BSD in Macos? (If it's still there?) Can you get a shell? Can you run an X server?
You can run a Bash shell through the built-in Terminal app. For an X server, XQuartz should do the job.

You really don't see BSD day-to-day; it's macOS that happens to have some BSD functionality if you need it.
 
You can run a Bash shell through the built-in Terminal app. For an X server, XQuartz should do the job.

You really don't see BSD day-to-day; it's macOS that happens to have some BSD functionality if you need it.
But the underlying Unix system is what I want more of! I understand that's not the typical use case.

If I could put Linux (or a *BSD, whatever) on a Neo I'd buy one in a heartbeat, just like if there were a functional Linux port for my Snapdragon laptop I'd replace Windows.
 
But the underlying Unix system is what I want more of! I understand that's not the typical use case.

If I could put Linux (or a *BSD, whatever) on a Neo I'd buy one in a heartbeat, just like if there were a functional Linux port for my Snapdragon laptop I'd replace Windows.
I use Terminal all the time for a lot of things and having the "UNIX" base underlying macOS is very nice.
 
The ecosystem is a massive advantage with Apple products, among other things. There really isn't any comparable competition in that realm. I'm actually very happy a laptop in this price range exists from Apple because now I can recommend to my customers a laptop or the Mac Mini depending on their needs. Every single customer I moved to macOS from Windows has been extremely happy. That and with Apple products, you can literally have an eternal warranty that you pay a small yearly fee for, especially for something as cheap as the Neo, until they decide to cancel or get another Mac. And Apple customer service is one of the best in the business. Trying to get a warranty claim with most computer companies is a waking nightmare.

erhmmmm Dell's pro support, at least in Canada, is beyond Apple's AppleCare+. Apple's have to be taken in, or sent in, and can still have a service fee even if it's under warranty depending on what breaks (not usually an issue, but it happens). With Dell, they will send the tech to you, at a time of your choosing, within a day or two and repair onsite at no additional charge. Doesn't even matter if it's multiple visits to evaluate and then repair (or return if the part sent to the tech is faulty).

And being able to renew your warranty... isn't exactly uncommon either. Dell and Lenovo do this. And again... those Pro/Premium services from both Dell and Lenovo are well beyond AppleCare+ for the most part. Dell's regular warranty though blows chunks :D

All that said... Apple users are usually perfectly happy. They generally know the up's n' downs/limitations of their eco-system and just kinda play with in it. Same with Windows users, they generally know how that eco-system works. In both worlds though if a person has questions and doesn't have access to a good IT service (or doesn't know to phone in to use thier pro services from say Dell)... it usually easier in Apple land to get decent advice, just walk into an Apple store and the advice tends to be pretty consistant. Don't really have that consistancy for Windows.
 
erhmmmm Dell's pro support, at least in Canada, is beyond Apple's AppleCare+. Apple's have to be taken in, or sent in, and can still have a service fee even if it's under warranty depending on what breaks (not usually an issue, but it happens). With Dell, they will send the tech to you, at a time of your choosing, within a day or two and repair onsite at no additional charge. Doesn't even matter if it's multiple visits to evaluate and then repair (or return if the part sent to the tech is faulty).

And being able to renew your warranty... isn't exactly uncommon either. Dell and Lenovo do this. And again... those Pro/Premium services from both Dell and Lenovo are well beyond AppleCare+ for the most part. Dell's regular warranty though blows chunks :D

All that said... Apple users are usually perfectly happy. They generally know the up's n' downs/limitations of their eco-system and just kinda play with in it. Same with Windows users, they generally know how that eco-system works. In both worlds though if a person has questions and doesn't have access to a good IT service (or doesn't know to phone in to use thier pro services from say Dell)... it usually easier in Apple land to get decent advice, just walk into an Apple store and the advice tends to be pretty consistant. Don't really have that consistancy for Windows.
I've been using Apple support for decades. I don't need you to gaslight me, thanks.
 
I've been using Apple support for decades. I don't need you to gaslight me, thanks.
What? Where did I gaslight you?

*late edit* Sorry if that how its coming off. I just haven't had as impressive service with Apple as I have with Dell over the last decade. It's not like Apple service is bad, it isn't. But Dell's Pro Service comparatively has felt over the top here.
 
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At the end of the day, I'm a soon-to-be-50 year old man and the idea of $600.00 for a bougie netbook is just incompatible with my poor old man's brain.
 
At the end of the day, I'm a soon-to-be-50 year old man and the idea of $600.00 for a bougie netbook is just incompatible with my poor old man's brain.
Apple's definitely aiming this at students and other first-time computer buyers, but the demo is broader than that.

You can practically imagine the scenario: a thirty- or forty-something couple with two kids and a mortgage just had their old HP laptop bite the bullet. They head out to Best Buy to get a replacement on a relatively tight budget. A Mac wasn't even on their radar, but as they browse the sea of generic Windows machines, they see this citrus-hued MacBook Neo standing out. They try it... hey, it's well-built! It has a nicer display than the others! And we can get iPhone messages and calls on it! Let's get this one, we can afford it.

That's what's frustrates some techies. They want the decision to be based on Premiere Pro tests, or whether or not you can play every single game on Steam; in the real world, it's often the less quantifiable things that matter when buying a lower-cost computer.
 
That's what's frustrates some techies. They want the decision to be based on Premiere Pro tests, or whether or not you can play every single game on Steam; in the real world, it's often the less quantifiable things that matter when buying a lower-cost computer.

As somebody that has scaled the walls a number of times I have to say, this Apple garden really is nice.

Now that Windows 11 is just terrible and I really don't game anymore... I'm waiting for the new Mac Mini and Studio to replace my aging PC, my last holdout for the sake of gaming.
 
A Mac wasn't even on their radar, but as they browse the sea of generic Windows machines, they see this citrus-hued MacBook Neo standing out.
I get your example, but I bet it won't happen; BB has a separate Apple section and would probably not mix the Neo in with the Windows laptops.
 
Anyone who thinks a 599 dollar Apple product isn't compelling to iphone users out there who don't want an expensive computer are lying to themselves. The problem is the rest of us. 8GB is a ridiculous amount of memory in 2026 even with Apple's amazing memory management. I actually admire how good they are at it. That being said I personally cannot stand modern MacOS. It just feels like a toy. Classic Mac OS and OS X to me felt very different, not the "save the dummies from themselves" vibe that I get from everything modern Apple.
 
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I get your example, but I bet it won't happen; BB has a separate Apple section and would probably not mix the Neo in with the Windows laptops.
Oh, probably not in the same literal aisle... but they might see the Apple store-in-a-store and notice that $599 price tag.

Also, some stores make these comparisons easier. I've seen Best Buy and Staples locations where the Apple island is right next to the "everyone else" PC section, so the comparisons may be more forthcoming.
 
As somebody that has scaled the walls a number of times I have to say, this Apple garden really is nice.

Now that Windows 11 is just terrible and I really don't game anymore... I'm waiting for the new Mac Mini and Studio to replace my aging PC, my last holdout for the sake of gaming.
The kicker is that even the 'plain' Mac mini M4 is currently pretty good for general computer use. An M5 or M5 Pro will be hard to top outside of gaming and certain pro creative tasks (i.e. apps that aren't heavily Mac-optimized).
 
The kicker is that even the 'plain' Mac mini M4 is currently pretty good for general computer use. An M5 or M5 Pro will be hard to top outside of gaming and certain pro creative tasks (i.e. apps that aren't heavily Mac-optimized).
All of our machines in the office are Mac, they're fantastic machines and they just don't ever seem to shit themselves, unlike Windows did (and kept doing). Plus those Studios are amazing design machines, I think they're the best value in workstations right now at $15k.
 
How visible is the underlying BSD in Macos? (If it's still there?) Can you get a shell? Can you run an X server?

I use my macOS machines pretty much exclusively as Unix machines, other than the web browser.

XQuartz gets the job done.

The standard shell is zsh, but you should install open source programs like bas through homebrew, which is a bit like FreeBSD ports.
 
So I'm frickin' loving the Neo, as an owner of a completely decked out 16" M4 Max. The past few days my wife and I decided to take a few days off work and road trip through Napa. I wanted to bring a laptop "just in case" that was otherwise low stress, small, something I don't need to worry about yet could toss onto a bed from 8 ft away without worrying that it'd explode or die horribly if it slid off and onto the floor, and frankly this checked all the boxes. The screen is excellent for a budget device, the battery life is great, it does all of the basics and yet it doesn't feel like it gives up anything to my $6K M4 in terms of solidity, build quality and overall quality experience. I really love this thing.
 
Interesting
If someone were to get one of these Neo's, then do yourself a favor and install a copper heat sink. It also doubles it's power consumption but that's to be expected. Shows that Apple left the A18 Pro handicapped for some reason. Besides having 1 less GPU core than iPhones.
 
If someone were to get one of these Neo's, then do yourself a favor and install a copper heat sink. It also doubles it's power consumption but that's to be expected. Shows that Apple left the A18 Pro handicapped for some reason. Besides having 1 less GPU core than iPhones.
Knowing Apple it might just be product positioning. Don't want it to be too fast. ~3600 in GeekBench single thread is nipping at the heels of the M4 Air which scores around 3800. 6 cores is plenty for "basic" tasks, so for that sort of use the pants-o-meter is mostly going to report single thread. Could also just be cost cutting. IIRC Apple isn't known for putting the best cooling in their laptops.
 
Knowing Apple it might just be product positioning. Don't want it to be too fast. ~3600 in GeekBench single thread is nipping at the heels of the M4 Air which scores around 3800. 6 cores is plenty for "basic" tasks, so for that sort of use the pants-o-meter is mostly going to report single thread. Could also just be cost cutting. IIRC Apple isn't known for putting the best cooling in their laptops.
I don't think Apple is afraid of the Neo cannibalizing Air sales — there are so many other reasons to buy even a refurb Air, let alone an M5. My theory is that Apple was focused on getting a shipping product first, and that meant bringing over the A18 Pro without engineering a cooling solution. I won't be surprised if the second-gen Neo not only uses an A19 Pro but has the same vapor chamber.
 
Take this with a grain of salt as it's a classic supplier leak (might well be true, can't be confirmed), but Apple has reportedly raised MacBook Neo production targets from 5-8 million units to 10 million. It's not clear what period that covers, but that's likely for the rest of the fiscal year given that Apple shipped an estimated 6.7 million total Macs in Q4 2025.

That's not double like some have framed it (5-8 million means Apple was already set to shift up or down). However, it does suggest that Neo sales are well above Apple's more optimistic initial estimates, and jives with continued sellouts. Apple still quotes shipping times of two to three weeks for every configuration, and it's been over a month since pre-orders started.

I'm now even more curious to see spring quarter market share estimates and earnings results, especially in light of RAM and storage price crunches affecting rivals. A good showing could prompt a stronger reaction from the competition. And remember, back-to-school and holiday sales are likely to spike Neo demand. Who'd have thought that we'd be in a position where students might buy Neos en masse because the Windows laptops seem wildly overpriced?
 
Who'd have thought that we'd be in a position where students might buy Neos en masse because the Windows laptops seem wildly overpriced?
I mean I've been recommending macbooks over windows laptops ever since M2 at this point (was a bit wary of M1, turned out good though). Not surprised, Windows and x86 has been snoozing for years.

I did not expect the low price point of the Neo though. Seriously what a great machine for students.
 
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