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ASUS Plans Up to 30% PC Price Increase Amid DRAM and CPU Shortages

Nobody is buying the stuff prices go up people stop buying. our Walmart got in a half dozen 1tb SD WD drives for 200.00 a piece a 2tb for 439.00.
 
"One of the most significant factors behind the pricing shift is the sharp rise in memory costs. A standard 32 GB memory module, which previously sold for around $370, is now approaching $2,460."

...does this mean once the stock that's currently in warehouses/on shelves is gone, prices will go up even more? I mean at a certain point, consumers will simply stop buying the products...but the datacenters won't. :facepalm:
 
Gigantopithecus said:
"One of the most significant factors behind the pricing shift is the sharp rise in memory costs. A standard 32 GB memory module, which previously sold for around $370, is now approaching $2,460."

...does this mean once the stock that's currently in warehouses/on shelves is gone, prices will go up even more? I mean at a certain point, consumers will simply stop buying the products...but the datacenters won't. :facepalm:
Click to expand...
100% willing to bet this was existing stock that they paid "the old price" for, and jacked up the prices to "market rate" to cash in on craziness. And I think the price is currently at the "consumers will stop buying" point, the exception is those who make money from said hardware, so if they need it they'll begrudgingly pay for it because the alternative is they lose more money.
 
dpoverlord said:
$440 SN850 on 12.2025 now it's $2k
Click to expand...

Damn. I bought two 4TB SN850x drives for $285 each in 2023....

1774459205691.png


They are excellent cache drives for my ZFS NAS.

The RAM I bought in 2025 for my new game machine is significantly more expensive now.

April 8th 2025:
1774459388544.png


Now:
1774459447445.png


Something tells me the hardware I've bought in the last couple of years is going to have to last much longer than in the past.

Unless something changes, this is going to absolutely kill the PC market.

Maybe that is the point. Take what used to be affordable to own, make it unaffordable, and then sell it back to us as a monthly service.

Someone needs to make it a priority to kill this trend, even if it means taking all of Silicon Valley down with it. It is an existential threat and needs to be treated as such.
 
Zarathustra[H] said:
Damn. I bought two 4TB SN850x drives for $285 each in 2023....

View attachment 793565

They are excellent cache drives for my ZFS NAS.

The RAM I bought in 2025 for my new game machine is significantly more expensive now.

April 8th 2025:
View attachment 793568

Now:
View attachment 793569

Something tells me the hardware I've bought in the last couple of years is going to have to last much longer than in the past.

Unless something changes, this is going to absolutely kill the PC market.

Maybe that is the point. Take what used to be affordable to own, make it unaffordable, and then sell it back to us as a monthly service.

Someone needs to make it a priority to kill this trend, even if it means taking all of Silicon Valley down with it. It is an existential threat and needs to be treated as such.
Click to expand...
Same I got mine in July for $197
8tb for $440

Went to staples and they had a sign for a 990 pro 4tb for $297

I went to the register it rang as $1,499
Guy said he would get fired. So didn't push it.

2tb are not $600 doesn't make sense.
 
dpoverlord said:
Went to staples and they had a sign for a 990 pro 4tb for $297

I went to the register it rang as $1,499
Guy said he would get fired. So didn't push it.
Click to expand...
That was nice of you, also shows how infrequently they changed price tags. Also that probably would be under the legal guideline of pricing error, so probably couldn't have demanded it for that price
 
aliaskary77 said:
I held off with a system built in 2014 because of prices and waiting for the next big things. I am so glad I finally caved and built it a year ago during the "dip".
Click to expand...
Same exactly what I did but my drives need larger drives for the movie collection. $500-750 is steep for a 24-32tb but now seems goos
 
I updated my AM5 system just over a year ago and bought this memory… I shit you not, at the time I opted against 2 kits because I thought $700 for “only” 192gb seemed like a bad deal :banghead:
IMG_4390.jpeg


Goes without saying, I don’t think I’ll be filling the 2 open slots with a second kit any time soon.
 
sfsuphysics said:
100% willing to bet this was existing stock that they paid "the old price" for, and jacked up the prices to "market rate" to cash in on craziness. And I think the price is currently at the "consumers will stop buying" point, the exception is those who make money from said hardware, so if they need it they'll begrudgingly pay for it because the alternative is they lose more money.
Click to expand...
This,

When this first started happening I watched a couple NVMe drives slowly creep up every other day $10 here, $20 there, until it was about $100 more than a week or 2 before, but the place still tried to claim "on sale" meanwhile the current price was the list price before that was the base for their cheaper sale price, which in Canada has some legal issues around it, something can not be claimed as on sale I recall, if said sale price was not an original price or something in the last several weeks..
 
I have an am4 rig still that I'm debating maxing out the cpu on before those all vanish. 🤔😔

I'm definitely not switching to am5 anytime soon now.
 
PC hobby is dead until further notice. No one but a tiny few are going to upgrade their computer right now. Depending on cpu prices maybe a few more will upgrade that as well. I am just hoping none of my stuff dies on me this year.
 
Gideon said:
PC hobby is dead until further notice. No one but a tiny few are going to upgrade their computer right now. Depending on cpu prices maybe a few more will upgrade that as well. I am just hoping none of my stuff dies on me this year.
Click to expand...
Yep. I could afford to buy ram, but I'm not gonna do it. "Can" and "worth it" are not the same thing. I already have a couple DDR5 kits I bought back when prices were far lower. 64GB 6400 CL32 and 32GB 6000 CL36. Not paying OMGWTFBBQ for a little speed boost from faster ram. I'm just gonna sit on what I have until I NEED an upgrade or prices drop. Need an upgrade will be a few years. Hoping prices drop first.
 
So, it looks like these days I can get more for my 8x32GB of DDR4 that I purchased for a little bit over a $1000... in 2021.

My high-end RAM upgrades from 2020-2021 are really the only reason I'm in any place to upgrade. I'm upgrading my 3970X workstation finally to a 9970X workstation, and it pretty much looks like I've got enough dated hardware to do it: 3960X, 3970X, 2x TRX40 motherboards, 512GB DDR4 3600... should just about get me a 9970X, motherboard, and 192GB DDR5 RAM.

Thankfully I've already got a 9950X3D + 96GB DDR5 build that I put together way before this... And that accidental extra 48GB DDR5 SODIMM that I purchased a while ago is paying off too...
 
Zarathustra[H] said:
Damn. I bought two 4TB SN850x drives for $285 each in 2023....

View attachment 793565

They are excellent cache drives for my ZFS NAS.

The RAM I bought in 2025 for my new game machine is significantly more expensive now.

April 8th 2025:
View attachment 793568

Now:
View attachment 793569

Something tells me the hardware I've bought in the last couple of years is going to have to last much longer than in the past.

Unless something changes, this is going to absolutely kill the PC market.

Maybe that is the point. Take what used to be affordable to own, make it unaffordable, and then sell it back to us as a monthly service.

Someone needs to make it a priority to kill this trend, even if it means taking all of Silicon Valley down with it. It is an existential threat and needs to be treated as such.
Click to expand...
I knew you loved RGB.

On another note, I am glad that I put a couple of 2TB NVME drives in each of my systems in the house way before the price insanity hit.
 
I got my 5070 last year before AI increased GPU prices, got all stocked up on my HDDs and SSDs ending around last year too for the NAS/HTPC/main rig, just bought my new router before news of the router ban (router already increased in price $15 from when I bought it) - I'm accidentally like Nostradamus with this shit 🤗 Just recently got a new monitor and my rack/rack gear too so I guess buy those before whatever happens is gonna happen ☝️ Don't/didn't plan on upgrading myself until PS6/new Xbox/around 2028/2029? when I just need/want to build a new server and main rig, everything else will get shuffled down the line - so, just need everything to not die on me till then

11zTEl7fbwml68.gif
 
kram182 said:
just need everything to not die on me till then
Click to expand...
In my experience that hasn't been too hard for the last ~20 years. Just don't flog your kit. Yeah something will break once in a while, but for me that's been one thing every few years. Then the last one was ram, which had a lifetime warranty. Now the early 2000s bad cap plague, that was a different story. Lost a few mobos to that one.
 
zandor said:
In my experience that hasn't been too hard for the last ~20 years. Just don't flog your kit. Yeah something will break once in a while, but for me that's been one thing every few years. Then the last one was ram, which had a lifetime warranty. Now the early 2000s bad cap plague, that was a different story. Lost a few mobos to that one.
Click to expand...

Yeah only things recently to die on me were:

1) 8TB HDD last year or the year before that was already 10-11 years old at the time, so OK won't complain. Necessitated some of the HDD purchasing I did though just to replace the then missing capacity, especially cause I was close to running out of space before it died.

2) Also last year my Cooler Master GP27Q monitor had half its backlight go out (apparently occurs quite frequently with that model). Was only ~2 years old at the time. That one did piss me off - shortest I've ever had a monitor for 🫤
 
Vegas P11 said:
I knew you loved RGB.

On another note, I am glad that I put a couple of 2TB NVME drives in each of my systems in the house way before the price insanity hit.
Click to expand...

Heh.

I would buy it without if I could. I just wanted a high end kit capable of high clocks and low timings. This was the one kit I could find in stock anywhere that matched those requirements when I was shopping.

The system it is in doesn't even have a window 😅
 
mope54 said:
As high as these prices are they still aren't as high as they were back in the late 80s/early 90s. Other than specific blips, we've truly been in a golden age of pricing for the past thirty years lol
Click to expand...
Yeah. But, but, but. The AI book has effectively repealed Moore's Law.
 
Gideon said:
PC hobby is dead until further notice. No one but a tiny few are going to upgrade their computer right now. Depending on cpu prices maybe a few more will upgrade that as well. I am just hoping none of my stuff dies on me this year.
Click to expand...
It won't die. It will just shift focus to squeezing as much performance and Windows upgrade capability as possible.
 
philb2 said:
It won't die. It will just shift focus to squeezing as much performance and Windows upgrade capability as possible.
Click to expand...
The long tooth, grey hairs will remember DIP switches and conductive pencils whereas now I spend my time dancing under voltages like a limbo line: how low can I go :)
 
Duron Pencil Mod anyone? As I've stated in other threads. This is just like crypto or any other boom bust cycle. Keep what ya got and squeeze it for what its worth. If personal computing goes the way of the dodo then get into older ( or current ) stuff you have and enjoy. It's not that serious. If all goes tits up then there are plenty of other hobbies time sinks and money pits to get into.
 
kram182 said:
I got my 5070 last year before AI increased GPU prices, got all stocked up on my HDDs and SSDs ending around last year too for the NAS/HTPC/main rig, just bought my new router before news of the router ban (router already increased in price $15 from when I bought it) - I'm accidentally like Nostradamus with this shit 🤗 Just recently got a new monitor and my rack/rack gear too so I guess buy those before whatever happens is gonna happen ☝️ Don't/didn't plan on upgrading myself until PS6/new Xbox/around 2028/2029? when I just need/want to build a new server and main rig, everything else will get shuffled down the line - so, just need everything to not die on me till then
Click to expand...
Yeah I was almost a year and a half ago, got a new NAS up, got a new rig, and very recently got a 5070ti, only because Paypal's pay in 4 thingy did like 20% off or whatever so figure why the hell not, got some SSDs around BF because I was constantly looking for deals on them that seemed to not exist. I don't think of it as Nostradamusing though, it was more like I missed out on the last upgrade cycle due to the pandemic that hit and everyone bought everything. Went from DDR3 system straight to DDR5.
 
Niner said:
Upgraded before all this came about to game at 4k, then downgraded to play at 1440P and put money back into my pocket after selling a few pieces of high end hardware. Happy with my decision.
Click to expand...
Dude same I built the 4k right and now it's a 27" 360hz monitor or a 16" laptop since I'm traveling. Then get annoyed that 16" can't play ow or apex at 240hz 1440p max settings.

Then go why do I have a 5090 desktop sitting doing 1440p
 
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dpoverlord said:
Dude same I built the 4k right and now it's a 27" 360hz monitor or a 16" laptop since I'm traveling. Then get annoyed that 16" can't play ow or apex at 240hz 1440p max settings.

Then go why do I have a 5090 desktop sitting doing 1440p
Click to expand...
I've gamed at 4K for the longest time and I've had a few 5090's, but for some reason I always went back to 1440P. My 5080 runs a 240hz 45" LG monitor just fine so why spend the extra money was my thought process.
 
Niner said:
I've gamed at 4K for the longest time and I've had a few 5090's, but for some reason I always went back to 1440P. My 5080 runs a 240hz 45" LG monitor just fine so why spend the extra money was my thought process.
Click to expand...
I think if I move I'll get a 4k for the rpg' s I always mod but never play.

I like high refresh rate for apex & and ow at 1440p @ 300/360hz it makes a difference to me at least. But I do miss 4k goodness. Once 4k can do a higher refresh than 240hz I think I'll get one again. I did an LG oled 55" but I have to admit it was too big for fps gaming but damn did it feel good!
 
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